Eight Big Myths About Radio That Marketers Keep Getting Wrong
On the heels of new research highlighting how marketer bias affects radio buys compared to digital audio, Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many advertisers and media agencies.
The Advantage of Locally Owned Radio
(By Mike McVay) This past week I visited two different locally-owned radio clusters. We are in a “For Profit” business. How we arrive at that profit varies greatly from the biggest companies to those that are locally owned.
This Isn’t About You!
(By John Shomby) Congratulations! You have just accepted - or have been promoted to - a new position leading a staff who has absolutely no idea who you are or what you are about. What do you do now?
Avoiding the Audience Disconnect
(By Buzz Knight) In today’s business climate, I worry about programmers becoming disconnected from listeners. This hasn’t developed overnight. It began with the occasional canceled music test when a station or a cluster faced difficult revenue problems.
NYC’s WBAI Launches Fall Lineup with Progressive Talk and Music
New York City public station WBAI 99.5 FM is launching a new slate of fall programming including new shows and returning favorites. WBAI's lineup will feature a mix of progressive talk shows, music programming, and activist-driven content.
Lake Tahoe Radio Stations Change Hands After Chapter 11 Filing
D&H Broadcasting has announced the sale of its two Lake Tahoe stations, NewsTalk 1490 (KOWL-AM) and 93.9 The Lake (KRLT). The company filed for Chapter 11 bankruptcy at the end of 2023, citing severe financial setbacks caused by the COVID-19 pandemic.
Houston Radio Stations Unite to Raise $85K for Children’s Literacy
Audacy Houston's annual “Kids Read Radiothon” in support of the Barbara Bush Houston Literacy Foundation raised $85,000. The funds will provide 17,000 new books to children of low-income families in the local community.
Rachel Haggerty Named 2024 MIW NABLF Launch Mentee
Mentoring and Inspiring Women in Radio and the National Association of Broadcasters Leadership Foundation has announced Rachel Haggerty as the 2024 MIW NABLF Launch Program mentee.
Pfizer Takes The Week’s Top Ad Spot As ULTA Beauty Boosts
Pfizer could be prepping for a repeat of 2023, when it was the top dog of radio in Q4. After bursting into the lead last week, the pharmaceutical giant continues to dominate Media Monitors' rankings of the leading national radio advertisers.
Connecticut Broadcasters Hall of Fame To Welcome Five In 2024
The Connecticut Broadcasters Association has announced the 2024 inductees to its Hall of Fame. The CBA will honor these distinguished broadcasters and present the first-ever CBA station awards, recognizing outstanding programming and talent in October.
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