Inclusive Advertising Could Be A Boon For Radio Buyers
For companies that advertise on radio, there has been a recent push to better represent the multicultural that the medium serves. For those on the fence, new research suggests that diversity in marketing isn't just socially responsible - it's fiscally beneficial, too.
Lexus Touts Podcast Ads For 14-Point Electric Vehicle Brand Lift
As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential buyers in an immersive environment. Data from the campaign, shared by Audacy and Nielsen, shows sizeable lifts in key brand metrics.
Women to Watch: Pat Bryson
(By Charese Frugé) Pat Bryson is CEO of Bryson Broadcasting International, a consulting firm that specializes in shaping and maximizing the revenue departments of radio and television stations around the world. “When my clients hire me, they get me,” she says.
Radio Recruitment Dollars: Lesson Two
(By Chris Stonick) To be successful with a new venture, it’s important to have the maximum amount of information allowed by law. So, let me lay out more important statistics that will give you power on recruitment calls.
Three Eagles CEO, RAB Board Member Rolland Johnson Passes
Three Eagles Communications Owner, RAB Board member, and former NAB Radio Board member Rolland Johnson passed away on Tuesday. Under Johnson, Three Eagles held dozens of radio stations in small-to-medium Midwest markets at its peak.
AdLarge Takes Over Ad Sales for Crystal Media Networks
AdLarge has announced a new partnership to handle all advertising sales for Crystal Media Networks, which will rebrand as Portfolio Media in the new year. The collaboration will take effect immediately, targeting the 2025 upfront and broadcast year.
Mike Vincent Returns as Program Director of WKKW Morgantown
Mike Vincent will again oversee Program Director duties for WVRC Media's 97.9 WKKW in Morgantown, WV. He assumes the role from Matt Kelly, who is stepping away from the station's programming to focus on his duties as Operations Manager and PD of WVAQ.
Spotify Podcast Head Sahar Elhabashi To Exit At Year’s End
Spotify Head of Podcast Business Sahar Elhabashi will depart the company at the end of 2024. Elhabashi, who helped grow Spotify’s podcast audience from less than 10 million to more than 150 million, will be replaced in the interim by Roman Wasenmüller.
BBC To Build Sounds App Audience With New Release Strategy
In a move to grow its platform, BBC has announced it will make more on-demand podcasts and radio programs available exclusively on BBC Sounds for a limited time before they are released to third-party providers - a hybrid approach that has already proven successful.
Charlie Roumeliotis Joins Chicago Blackhawks Radio Team
WGN-AM 720 has hired former NBC Sports Chicago analyst Charlie Roumeliotis as the new radio host for the pregame, intermission, and postgame shows for Chicago Blackhawks games. Roumeliotis will also host a weekly program, Blackhawks Live.
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