The Price Isn’t the Problem
(By Loyd Ford) You and I know that sometimes sellers develop fear about selling a product or service when the price is considered high. This can cause radio salespeople to sell clients enough ads to get a check but not enough that the client reaches their goals.
Happy Three Minute Day
(By Steve Allan) Today marks a monumental shift in how radio ratings are gathered in all PPM markets. At noon local time, you will have the opportunity to see what has changed with the January survey release – on a granular level.
South Dakota Radiothon Hits New Milestone for St. Jude
Riverfront Broadcasting’s annual Black Hills Cares for St. Jude radiothon set a new fundraising record, collecting $95,154 in donations from XROCK (KDDX) and Eagle Country (KZZI) listeners across Rapid City and Spearfish, SD.
KQED Expands FM Coverage With MaxxCasting in East Bay
KQED, the NPR affiliate serving the San Francisco Bay Area, has deployed a MaxxCasting system via GeoBroadcast Solutions. The system is designed to improve FM signal coverage in the East Bay, addressing long-standing reception challenges.
Ilja Volkers Joins PURE Jingles as Chief Commercial Officer
European audio branding company PURE Jingles has appointed Ilja Volkers as Chief Commercial Officer. Volkers brings his experience from BMG, Bertelsmann, Sony Music Entertainment, and Warner Music Group to the company’s leadership team.
MRN, PRN Partnership Creates New NASCAR Racing Network
NASCAR’s Motor Racing Network and Speedway Motorsports’ Performance Racing Network have launched the NASCAR Racing Network, a collaboration designed to expand and enhance radio coverage into the CRAFTSMAN Truck Series.
Dan Bongino Named FBI Deputy Director, To End Radio Show
Cumulus Media syndicated personality Dan Bongino has been appointed as the new Deputy Director of the FBI. President Donald Trump announced his selection of the Conservative talker and former Secret Service agent on Sunday night on social media.
San Diego FC Partners with iHeart and Grupo PSN for Radio
San Diego FC has named iHeartMedia San Diego Sports 760 AM (KGB-AM) as its official English-language radio partner in a multi-year agreement. Grupo PSN’s TUDN 1700 (XEPE-AM) will serve as the club's official Spanish-language radio partner in a similar deal.
D.C. United Renews Radio Deal With iHeartMedia for 2025
D.C. United and iHeartMedia Washington DC have extended their partnership through the 2025 MLS season, ensuring continued local radio broadcasts for all regular season matches. Fans can listen live on 1190 iHeart Sports DC (WTSD-AM) and WWDC-HD2.
Study: Radio Attracts Consumers With High Purchasing Power
A new analysis by Katz Media Group highlights the strong connection between radio and affluent consumers, revealing that high-net-worth individuals are avid AM/FM listeners. Yet not all genres are created equal for advertisers seeking monied audiences.
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