My Magic Sales Words And How To Use Them
(By Pat Bryson) You've probably been in a buying situation where the salesperson made you uncomfortable. Perhaps that seller was a bit too slick. Perhaps they used technical terms you didn't understand.
Cut Units & Grow Revenue (Yes, I’m a Programmer!)
(By Gary Berkowitz) Let me start by saying I am not a radio sales expert. As a long-time programmer, I like commercials. But let me share a story that sums up radio's “elephant in the room.”
Bootlaces: The Real Silver Bullet Of Sales
(By Loyd Ford) If you are a sales manager or market manager, maybe you hope for a miracle cure in these headlines every Monday. The best leaders know the truth and it's what history's best military generals have known for centuries.
“It’s Your Ear More Than Your Eye”
(By Jeff McHugh) So said CBS 60 Minutes creator, the late Don Hewitt. Here are some pro tips on the effective use of sound from successful shows on television, radio, and podcasting.
Country Radio’s Revival
(By Mike McVay) When the Country Radio Seminar (CRS) wrapped-up a week ago, more than one person commented on how they wished all formats had such a valuable learning and sharing experience.
Radio Observations From Abroad
(By Buzz Knight) I have just had two unique opportunities to observe the radio outside the US. Here are specific differences I noticed in these brands compared to US brands:
Marketron Opens Radio’s ‘Restricted’ Digital Horizons
Cannabis, CBD, gambling, alcohol, and political - what's the best way for radio's digital divisions to advertise these restricted categories? Marketron wants to show sellers how to make the most of these opportunities.
Two Shows Expand ‘The Truth’ In Milwaukee
Good Karma Brands Milwaukee is shaking up the lineup 101.7 The Truth (WGKB) starting April 3. The black-talk station is Milwaukee is adding two new shows to mornings and middays on the current weekday schedule.
Friendship Renewed For DC’s WTOP and WJLA-TV
Washington D.C.'s WTOP News is rekindling an old friendship. Starting Monday, April 3, WTOP partners with ABC 7 WJLA-TV’s meteorologists for 24/7 weather reports.
Join Radio Ink For ‘Cocktails and Conversation’ In Vegas
It's the biggest broadcasting week of the year - start yours with Radio Ink and friends for the 2nd annual “Cocktails and Conversation” gathering in Las Vegas on Sunday, April 16 at The Capital Grille across from Wynn Las Vegas.
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