Selling Audience Loyalty
(By Marc Greenspan) In the world of transactional business, it is all GRP, CPP, and Gross Impressions. In new business development, most salespeople rely on their station or cluster Cume to show how many consumers they have the potential of reaching.
D.C., iHeart Stay United
D.C. United have announced that the club and iHeartMedia Washington D.C. have extended their partnership to continue to deliver the broadcasts for all Major League Soccer regular season matches. The games will be heard on 1190 iHeart Sports DC, 104.7 FM and 101.1 HD2.
Helping Ohio Kids In Poverty
Strong Tower Christian Media Stations, Hope 100.7 in Dayton OH and 93.7 The Light in Cincinnati OH joined together in February to find Child Champions. Working with OneChild Ministry, the stations found sponsors to help children living in extreme poverty.
Cumulus Q4 Revenue Flat in Q4
Excluding political advertising, revenue declined 3% in what is typically radio's best quarter of every year. CEO Mary Berner blamed the flat quarter on national revenue which Cumulus has a lot of exposure to with its large market stations and the Westwood One Network.
Broadcast Associations Rally LRFA Support
Broadcaster Associations representing all 50 states, Puerto Rico and the District of Columbia have unanimously approved a resolution in support of the Local Radio Freedom Act. The resolution urges members of Congress to cosponsor the LRFA, which affirms policymakers’ support for their hometown radio stations on this issue.
Host Needs Liver Transplant
Pacific Media Group O’ahu Afternoon Drive host Eric Bunda is in need of a liver transplant and is facing overwhelming medical expenses. The company is raising money to help cover the cost for the transplant and post-surgical care through the nonprofit Help Hope Live.
Earthquakes Move to Cumulus
Ahead of this weekend’s 2023 Major League Soccer regular season opener, the San Jose Earthquakes have announced that Cumulus Media’s 810 AM The Spread/KGO-AM will be the team’s new English language flagship. The games were on KNBR-AM the last 6 seasons.
iHeart Partners With NBA Star
iHeartMedia and the National Basketball Association unveiled the trailer for their first player-led podcast, Maxey On The Mic, hosted by Philadelphia 76ers guard, 23-year-old Tyrese Maxey.
CRS Honors Lineup Set
Country Radio Seminar CRS Honors is set March 13 during CRS 2023. A surprise guest is set to join Country Radio Hall of Fame Committee co-chairs Joel Rabb and Tim Roberts to reveal the Hall of Fame Class of 2023 inductees.
RSL Back On KSL
All Real Salt Lake English-language radio coverage for the 2023 Major League Soccer season and beyond will be carried on various KSL Radio signals. KSL NewsRadio (1160 AM / 102.7 FM) and KSL Sports Zone (1280 AM / 97.5 FM) will carry the four-hour gameday window, that includes pre and post game shows.















