Radio Ink Brings You The Sights And Sessions Of SXSW
As the second week of the South By Southwest Conference and Festivals kicks off in Downtown Austin, TX, Radio Ink will take you into the magic of international audio, advertising, and music courtesy of our columnist and contributor Charese Fruge.
Lessons From The Pandemic
(By Mike McVay) Tomorrow is the fourth anniversary of the day the world shut down due to the COVID-19 pandemic. I remember where I was as I am sure most do, too. In my case, I flew from Atlanta where I was working returning to my home state on March 13.
For Whom The Bell Tolls
(By John Shomby) A few weeks back, major Canadian radio broadcast company Bell Media announced it was selling 45 of its 103 radio stations. A spokesperson said radio is "not a viable business anymore."
What Would Drew Do?
(By Buzz Knight) I recently had the good fortune to interview Country Music Singer-Songwriter Drew Baldridge on my Takin A Walk podcast. When he lost his label deal a few years ago when the pandemic hit, he approached the challenge in a simple and clever way.
Vegas Station That Started ‘Coast To Coast AM’ Turns In License
Audacy has filed for the cancellation of the FCC license for KDWN-AM, known at the end of its life as "The Talk of Las Vegas." The longtime talk station is better known as the original signal where Art Bell started West Coast AM, which would become Coast to Coast AM.
NRB: Permanent DST Would ‘Destroy Morning Drive’ For AM
The "Spring Forward" to Daylight Saving Time may have led to a groggy Monday for many, but National Religious Broadcasters is again using the opportunity to tell legislators to wake up on a proposed law to make DST permanent.
In Pre-Oscar Push, NBCUniversal’s Peacock Put Radio To Work
Ahead of the 2024 Oscars, a major video streamer took advantage of radio's audience reach. NBCUniversal's Peacock, the streaming home of Best Picture winner Oppenheimer, leaped onto Media Monitors' list of radio's top national advertisers.
SiriusXM Uses Oscars To Launch New ‘Closer’ Brand Campaign
In November, SiriusXM announced Uncommon Creative Studio as its creative agency of record for the satellite broadcaster's massive rebrand. Now the duo has debuted a new national brand campaign titled "Closer," using the Academy Awards as its launchpad.
A Prospecting System That Works
(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Why People Give You Money
(By Loyd Ford) We all know that the more people you see, the more people you sell. But why do people give you money? Maybe we don’t ask that question enough or study that question enough because people give you money for a wide variety of reasons.
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