A New Advertiser Drops Into Radio To Target Millennials
Toronto-based rewards app Drop is turning to radio to draw in more users for its Millennial-targeted rewards app. This week, according to Media Monitors’ Top 10 National Radio Advertisers report, Drop began a large push across traditional radio outlets.
As Nielsen Exits Three Radio Markets, Eastlan Adds Three
Nielsen Audio will be pulling its audience measurement services from three radio markets starting as of this year's spring book as Eastlan Ratings is expanding into three new markets, including an overlap with the Nielsen cancelation.
Watch Your Inbox: Radio Ink’s Radio Wrap Starts Sunday
Exciting news for executives, managers, and the generally busy! Starting Sunday, Radio Ink is launching the Radio Ink Radio Wrap, a curated digest recapping the top industry news and ideas of the week.
Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
Break In Case Of Sales Emergency
(By Loyd Ford) Two competitors are locked in a race side-by-side, but the one to the left simply takes a small step or two out of line early on, costing them the race. It’s often the little things that lose the race.
Deadlines: Respect the Production Department
(By Rick Fink) Every radio station has deadlines or cut-offs for turning in production. Pushing deadlines on a regular basis or ignoring them altogether can have serious effects on an operation. When the deadline is breached, who’s to blame, and how do you fix it?
WZID Recognizes Women Making A Difference In New Hampshire
Saga Communications' 95.7 WZID in Manchester, NH, wrapped up the station's celebration of Women's History Month with its 14th annual WZID 20 Outstanding Women event, honoring local women who have made significant contributions to the community.
Atlanta’s Kiss 104.1 Gives Out $55,000 In Easter Dinners
Cox Media Group's Kiss 104.1 (WALR) brought back its annual holiday tradition to support Atlanta families with an Easter Dinner Giveaway. For the third year, hundreds of families in need received a $100 Honey Baked Ham gift card.
SoCal FM Seeks Community Support to Recover Lost Transmitter
A Long Beach low-power FM is turning to the Los Angeles Harbor community it represents for support after its transmitter was destroyed after being sent away for repairs. KLBP has organized a GoFundMe with a target of $6,600 to acquire a new transmitter.
WQKT Sets Date For Country To Christian Flip In Columbus
River Radio Ministries, who made a deal to purchase WQKT in Columbus, OH, back in November, has unveiled the anticipated lineup for the station. Despite a scheduled May 1 change to Christian music as 104.5 The River, some previous programming will remain.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
