Digital Audio Gains Amid Traditional Decline in MAGNA Forecast
The global advertising market achieved its strongest surge in 25 years outside of post-COVID recovery in 2024 according to the latest results from MAGNA, but in a year of elections and Olympics, audio leaned more on digital than ever before to stop a slump.
DC’s El Zol 107.9 Raises $135K for Children’s National Hospital
Audacy Washington DC’s El Zol 107.9 (WLZL) raised $135,104 during its 17th annual Radiothon benefiting Children’s National Hospital. Proceeds from the event will help alleviate stress for patients and families spending the holidays at the hospital.
WABC Brings Holiday Cheer to 450 Families at PAL Annual Party
In support of the Police Athletic League’s Annual Holiday Party, New York City's 77WABC provided 5,000 pounds of food to 450 families in need. On December 7, WABC owners John and Margo Catsimatidis joined Ernie Anastos and Dominic Carter to give out the food.
Pharma Makes Leap of the Week in Radio Ad Play Rankings
National radio spot play experienced a slight cooldown following a very busy Thanksgiving and Black Friday week. While the names on the Media Monitors’ Spot Ten Radio rankings largely remained the same, there was noteworthy churn in where brands fell on the list.
Cleveland’s Star 102 Raises $200K for UH Rainbow Babies
Audacy Cleveland’s Star 102 (WDOK) raised $200,116 during its 22nd Rainbow Radiothon to support University Hospitals Rainbow Babies & Children’s Hospital. Since its inception in 2003, the event has raised more than $5.6 million for the hospital.
NABLF Airing 2024 Service to America Special Nationwide
Earlier this year, the NAB Leadership Foundation honored the philanthropic efforts of broadcasters across the nation during the Celebration of Service to America Gala in Washington, DC. Now those broadcasters will be highlighted again in a new special.
AM/FM Still Outpaces Streaming For Top US Music Platform
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners, accounting for 74% of their average daily audio time - and even while it sits on a razor-thin margin, radio is the top platform to listen to music.
Radio Ink’s Season of Giving: $7.8 Million Raised in Week Five
Radio broadcasters across the country continue to showcase the power of community during the 2024 Season of Giving. In week five alone, stations collectively raised an astounding $7.8 million, bringing the running total to $10.72 million.
Brendan Carr Outlines Media Trust Agenda as FCC Chair
Media trust is set to become a major concern of FCC Chairman-designate Brendan Carr, as he continues to outline his plans for the Commission under President-elect Donald Trump. The latest revelations came during an interview on CNBC’s Squawk On The Street.
No More Client No-Shows?
(By Pat Bryson) You’ve done a customer needs analysis with a prospective client. You are using the information gathered in that meeting to formulate a great campaign for them. But does your client know how serious you are about the next meeting?
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