New Study Shows Radio’s Enduring Spanish-Language Appeal
Harker Bos Group is offering a detailed look into the media consumption habits and deep-seated love of radio of Spanish-language audiences, sharing data first unveiled at Radio Ink's Hispanic Radio Conference 2024.
Halfway To 2025: How Are Your Goals?
(By Pat Bryson) The months fly by, and we find ourselves halfway through 2024. Yesterday seemed like Jan 1. It will be December 31 before we know it. Are you on target to hit your 2024 revenue goal? It’s time for a check-in.
In Sales, You Make The Decision
(By Loyd Ford) It’s time to decide. Are you in sales? What kind of sales are you in? Are you the coffee-is-for-closers kind of seller? Or are you in the service of others? Are you someone who listens more than you talk?
A Characteristic Study
(By Steve Allan) Every quarter, Nielsen releases the PPM Panel Additional Characteristics Report. This is a client-only publication that serves as a snapshot in time of the current PPM panel in your market.
Commercial Radio Continues To Shrink In Q2 FCC Station Totals
The Federal Communications Commission has released the latest totals for broadcast stations across the United States as of the end of Q2 2024, revealing subtle shifts for radio operators and licensees, marking a notable turnaround for one category.
Saga Brings Spanish-Language Radio to Asheville’s Airwaves
Saga Communications' Asheville Media Group has unveiled La Pantera 97.3, Asheville's inaugural Spanish-language radio station. The Latin/Regional Mexican station, formed through a collaboration with Hola Carolina, replaces the signal's previous oldies format.
After One Year, LMN CEO Sylvia Banderas Coffinet Quietly Departs
Sylvia Banderas Coffinet, who was announced as Latino Media Network's CEO in May 2023, exited the role as of May 31, 2024, completing one year of service for the radio station owner backed by a George Soros-affiliated fund. Assuming the role of interim CEO is its President/COO and Chief Financial Officer.
Paige Nienaber’s Midweek Idea Dump: Hot, Hot, Hot!
(By Paige Nienaber) Heat is a promotional op. So if it’s hot (and it is) you may as well make the most of it. Here are some of the best ideas to make the most of it - from drive-by scoopings to attention-grabbing imaging.
They Said “NO” to Your Proposal: Now What? – Part 3
(By Rick Fink) In my last two columns, we explored why “no” is a necessary step towards “yes” in your selling process, and we discussed the first five of our ten things to do after “no.” Let's explore the remainder of those 10 steps.
Radio’s Digital Wake-Up Call
(By Randi West) Is radio ready for a digital wakeup call? You should be, especially when it comes to how listeners consume content today. We MUST be where our audiences are. There are over 7.2 billion smartphones worldwide, up from 6.95 billion in 2020.















