Why Do People Buy What They Buy?
(By Pat Bryson) When asked, "Why did you buy that?" most people either don't know or won't tell you. Our minds are emotional, not rational. 90% of our decisions to buy are made emotionally. Once we decide what we WANT to do, we use logic to justify doing it.
Take Risks With Your Radio
(By Jeffrey Hedquist) Every day you can hear radio spots that were created by a committee - and motivate no one. Commercials that sound like, well... commercials. They make you want to change the station, or worse, ignore the message.
Developing Your Sales Brand
(By Loyd Ford) If you sell radio advertising, I often wonder if you think about your brand. Not the brand of radio stations you sell or the digital brand your company has - I mean you. I hope your brand is not struggly.
FC Cincinnati to Broadcast Matches in Spanish on La Mega
FC Cincinnati has teamed up with La Mega 97.7 (WOXY), making the station the official Spanish broadcast radio partner for the MLS club. This partnership starts with the broadcast of FC Cincinnati's Leagues Cup match against Club Querétaro on August 1.
WLIW’s Long Island Reach Gets Longer With New Montauk Signal
The WNET Group is extending the footprint of NPR to the very end of Long Island. The operator has acquired Montauk's WEER and will use it to simulcast WLIW to Central and Western Suffolk, and parts of Southern Connecticut and Rhode Island.
Radio’s Growth Future Is All Digital In First 2025 BIA Ad Forecast
In October, BIA Advisory Services' initial forecast for 2024 had local advertising revenues hitting $175.6 billion. Then in March, that forecast was tempered by 2% to $172 billion. Now BIA has readjusted that forecast one more time while adding our first look at 2025.
Harris Is Here: What Does Her New Candidacy Hold For Radio?
With Kamala Harris poised to take the Democratic ticket in an election that has dramatically shifted into uncharted territory, Radio Ink again reached out to Silver Oak Political’s Steve Passwaiter to discuss the new dynamics shaping political advertising on radio.
Leadership To Live By
(By Deborah Parenti) It was 10 years ago, and I was trying to close on a home. After weeks of delay, I became frustrated and informed the agent that I was ready to pull out of the deal.
Missed Matt? Watch Radio Ink’s RMSS Webinar On-Demand
If you couldn't join our live Help Your Salespeople Maximize Their Sales Performance webinar, presented by the 2024 Radio Masters Sales Summit, is now available right here, on demand.
Today Is AWMF’s First-Ever Gracies Day of Giving
Today, the Alliance for Women in Media Foundation celebrates its first Gracies Day of Giving, commemorating the birthday of the award's namesake, Gracie Allen. Contributions can be made through the AWMF's donation page or via Venmo.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
