Paige Nienaber’s Midweek Idea Dump: Hot, Hot, Hot!
(By Paige Nienaber) Heat is a promotional op. So if it’s hot (and it is) you may as well make the most of it. Here are some of the best ideas to make the most of it - from drive-by scoopings to attention-grabbing imaging.
They Said “NO” to Your Proposal: Now What? – Part 3
(By Rick Fink) In my last two columns, we explored why “no” is a necessary step towards “yes” in your selling process, and we discussed the first five of our ten things to do after “no.” Let's explore the remainder of those 10 steps.
Radio’s Digital Wake-Up Call
(By Randi West) Is radio ready for a digital wakeup call? You should be, especially when it comes to how listeners consume content today. We MUST be where our audiences are. There are over 7.2 billion smartphones worldwide, up from 6.95 billion in 2020.
Alabama FMs Could Lose Licenses Over Unpaid Reg Fees
A pair of MHz-band radio stations serving a rural area of Alabama to the north of Mobile could end up seeing their call letters deleted and their licenses revoked. What happened? The stations' owner has overdue regulatory fees the FCC wants — or else.
Political Ad Growth? Radio Could Be Largely Ignored, Says Adimpact
Updated projections for the 2023-2024 election cycle have been released by Adimpact, and it now expects election-related dollars to hit a record-breaking $10.7 billion in political ad spending. But, how much will Radio actually get? It's paltry.
A Lone Star AM Returns To the Airwaves
With reduced power, an AM radio station licensed to Lamesa, Tex., is getting attention from local media for its return to the air after a noticeable absence.
FCC Oversight Hearing Coming on Tuesday
Leave it to the House Energy & Commerce Committee to give the five voting members of the FCC one week — including the Independence Day holiday — to prepare for a just-announced oversight hearing convened by outgoing Republican Chairwoman Cathy McMorris Rodgers.
Mark Levin Sticks With Cumulus’ Westwood One
He's a Radio Hall of Fame inductee, prominent conservative commentator, ten-time New York Times best-selling author, attorney, and constitutional scholar. Oh, he's also the host of a syndicated radio program offered by Cumulus Media's Westwood One, and he's just agreed to a contract extension.
New ‘Share of Ear’ Study Touts The Radio/Podcast Partnership
Between ad-supported Spotify or ad-supported Pandora and AM/FM radio, what do most people only listen to? Edison Research's "Share of Ear" quarterly study indicates broadcast radio is the definitive answer to that question.
‘The Boss’ and the Art of Storytelling
(By Mike McVay) Great talent are great storytellers. Bruce Springsteen is one of the greatest storytellers of all time. His songs are all such stories, that if they weren’t accompanied by music, you’d consider them to be a poem or a short story.















