Success Letters Vs. Success Stories
(By Chris Stonick) When I first got into radio sales, I was told of the importance of getting as many success letters as possible to build your resume. Most sellers were very lazy in doing this, But as I started my business nearly 40 years ago, I did just that.
The Encouragers’ ‘What Else?’ Event Explores Local Radio Sales
Rainmaker Pathway Consulting Works Chief Strategic Officer Loyd Ford and CD Media Group President Chris Fleming have again partnered for a quarterly sales event via The Encouragers: The Radio Rally podcast - this time focused on the power of local radio.
‘Fuzz’ Returns To Wilkes-Barre/Scranton Radio After Four Years
Times Shamrock Communications has revived a Wilkes-Barre/Scranton, PA Alternative station after four years off-air. Fuzz 96.1 (WEZX-HD3) is back in Northeast Pennsylvania under the guidance of Market Manager Terry Deitz and Program Director Mark Hoover.
EMF Bolsters C-Suite with Chiefs for Radio, Marketing, and Ministry
Educational Media Foundation has announced a round of executive level promotions, including a new Chief Radio Officer and Chief Marketing and Communications Officer for the ever-growing Tennessee-based Christian broadcaster behind K-LOVE and Air1.
Los Angeles AM Brings Student Voices To News/Talk Airwaves
iHeartMedia Los Angeles' KFI-AM 640 has debuted a new Sunday program, STUDIO 640. Each week, investigative journalist Steve Gregory leads a roundtable of aspiring journalists from universities and colleges across Southern California.
Republicans Challenge Increasing FCC Regulation At Hearing
The Federal Communications Commission's party lines clashed with Congressional party lines on Tuesday morning, as all five FCC Commissioners met in a hearing with the House Energy & Committee Communications and Technology Subcommittee.
72% Of Americans Struggle To Identify Trustworthy Media Content
As generative AI drastically reshapes the media landscape, its impact on content creation and dissemination, particularly when it comes to news, has become an area of extreme concern in the US according to a Reuters Institute study.
Could Radio’s Most Famous Seller Win A Radio Wayne?
There’s a chance Herb Tarlek had what it takes to win a Radio Wayne. Not for his fashion sense, of course, but he could have been a contender. He kept WKRP/Cincinnati afloat through bad book after bad book with a mix of nerve, creativity, and hard work.
Paige Nienaber’s Midweek Idea Dump: What A Rush
(By Paige Nienaber) Jo Jo Wright and I worked in Charlotte and ended up at KSOL in San Francisco. Jokingly, he reflected, “You’re really slacking. You were always creating promotions that had me hanging out with cute girls.” "Okay, what if you rushed a sorority?"
Authentic Connection Checklist
(By Jeff McHugh) The primary reason that Americans listen to radio (besides that it is free) is for air talent. Memorable personalities are significantly more important to radio listeners than music or contests. Why? Being memorable requires authenticity.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
