Spinning Old Relationships Into New Money
(By Loyd Ford) As a seller, you used to have XYZ account. They stopped advertising during the pandemic. Here are 6 valuable resources that radio salespeople can use to reconnect with clients who have stopped advertising:
At Home, At Work, In The Car
(By Steve Allan) Savvy radio veterans will remember that title phrase as the basis of most music radio imaging. While this three-pronged listening approach still applies in diary markets, it is no longer useful in the PPM world.
More Job Cuts Coming At Chicago Public Media and WBEZ
Less than a year after its last layoffs and programming cuts, Chicago Public Media has announced new plans for staff reductions, affecting WBEZ and the Chicago Sun-Times. Chicago Public Media CEO Melissa Bell shared the news in a letter to donors and staff.
Classic Country Cut In Clarksville As Fowler Flips The Wolf
105.1 The Wolf is no more in Clarksville, TN, as Fowler Media switched the Country station to an Adult Contemporary format over the weekend as 105-1 WJZM. The rebranded station pays homage to its historic call letters, first assigned in 1941.
Radio Carried Ad-Supported Listening Across Generations in 2024
Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car - even among Millennials and Gen Z. Edison Research's full Share of Ear results for 2024 show nearly 90% of ad-supported in-car audio listening belongs to AM/FM.
Welcome to a New Year Spelled C-H-A-N-G-E
(By Deborah Parenti) Change. There is nothing more unsettling, and 2025 promises plenty of it for broadcasters. So if you are into making resolutions, here is one for you: let’s get back to a few basics.
WPP Considers New York Listing as Focus Shifts to US Expansion
In what could signal promising days to come for the US ad market, UK-based global advertising powerhouse WPP, which owns major agencies including Ogilvy and Wunderman Thompson, is reportedly considering placing its main focus on growth in the States.
As Podcasting Evolves, Is It Parting Ways With Public Radio?
The public radio approach tied to podcasting since its inception may no longer be the most effective as the medium develops a style of its own, says Signal Hill Insights President Paul Riismandel as public radio experiences a diminishing presence among popular series.
What Happened To The Ads?
(By Dan Price) If you work in advertising, our marching orders nowadays, especially for new clients, is for us to “sell stuff.” And I don’t mean in the definition-of-advertising way. Which doesn’t leave a ton of room for creativity.
BFOA Lombardo Golf Tournament to Kick Off NAB Show 2025
The Broadcasters Foundation of America’s annual Philip J. Lombardo Memorial Golf Tournament will return to Las Vegas as the official kickoff to NAB Show 2025. The charity event is set for Sunday, April 6, at the historic Las Vegas Country Club.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
