Radio Rallies for FCC Reform While Detractor Fights to Keep Caps
Commercial broadcasters, noncommercial operators, and even the US Chamber of Commerce are urging the FCC to scrap or substantially relax the Local Radio Ownership Rule, arguing that the regulation is outdated in a Big Tech world.
Despite Gains, Marketers Continue to Misjudge Creative’s Impact
As brands increasingly prioritize real-time metrics, do marketers truly understand what drives sales? The latest Advertiser Perceptions study suggests that while perceptions are improving, many advertisers still miss the mark on the power of great creative.
Earn The Last Listen
(By Mike McVay) There’s a strong consensus - backed by research - that the auto is the last listening location where radio dominates. With mounting competition from other platforms, new data now shows the beginnings of erosion, fueled by automakers themselves.
It’s Time To Walk Away From Your Radio Station
(By John Shomby) Years ago, I had the unique opportunity to coach both young teen football and baseball for several seasons. I was mentored by my brother, who had lots of coaching years under his belt. One of the things he taught me was how to “chart” a game.
Rites of Spring Add Some Color to National Radio Ad Trends
Signs of spring aren't just found in rising temperatures and the emergence of greenery, but in radio's ad breaks. Those interested in a little spring cleaning and spring breakers were both targets, as can be gleaned from this past week's national radio advertising chart.
NAB Submits Sweeping Broadcast Deregulation Blueprint To FCC
FCC Chairman Brendan Carr asked for ideas to cut outdated broadcast regulations - and the NAB has now given him plenty to work with. In an 80-page filing backed by a 60-page appendix, the NAB delivered a sweeping blueprint for deregulation.
NAB, SoundExchange Strike Royalty Compromise as Rates Climb
Commercial broadcasters preparing for higher streaming royalty costs in 2026 may find some relief in a newly proposed settlement between the NAB and SoundExchange. The two sides have reached an early, out-of-court agreement on statutory webcasting rates
NAB: ‘Complex & Opaque’ PRO Practices Burden Broadcasters
In its response to a Notice of Inquiry on Performance Rights Organizations, the NAB is warning the US Copyright Office that today's licensing marketplace has grown overly convoluted and financially burdensome for broadcasters as BMI and ASCAP protest.
The Watchtower of Leadership
(By Deborah Parenti) In days long gone, watchmen patrolled city walls high above the rest, ever vigilant for signs of danger like fires, enemies, or even shifts in the wind signaling a coming storm. Heaven knows radio has our fair share of threats outside our gates today.
5 Proven Ways to Stand Out as an Advertising Sales Leader
(By Loyd Ford) Becoming the most popular advertising salesperson in your market requires a blend of strategy, relationship-building, and consistent performance. Here are five ways to become the salesperson every business owner wants in their circle of trust.















