Cook Up a Delicious Commercial Using a Client’s Bad Ingredients
(Jeffrey Hedquist) The first thought that comes to mind is, “It can’t be done.” Often your client will give you an assignment and then tell you how to do it. “Okay I want to sell annuities, cranial surgery, or safe daycare services… oh, and I want it to be funny.”
NAB Joins Senators In Renewed Fight Against AI Threats To Radio
As radio faces threats from the growing misuse of AI technology, a bipartisan group of US lawmakers is looking to safeguard journalists, air talent, and more creators by establishing federal transparency standards for AI-generated material.
No More Off-Years: Radio Needs Ad Urgency Ahead Of Midterms
With 435 House seats, 33 Senate races, 38 governorships, and 90 state legislatures in play, 2026 promises a hyper-competitive political landscape - and radio must move quickly if it wants a bigger slice of the ad spend, says Silver Oak Political President Steve Passwaiter.
Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%
While content matters, the voices delivering it are even more important, as radio hosts continue to be among the most effective drivers of consumer action, according to a new analysis and accompanying case study from Audacy on the power of "closing the deal."
April Carty-Sipp Believes In Building Radio’s New Generation
As the radio industry looks toward the future, attracting young talent remains a critical priority. In Radio Ink’s April issue, NAB EVP of Industry Affairs April Carty-Sipp discusses how stations can connect with the next generation - and not just behind the microphone.
Radio’s Next Big Conference Is In June – Will You Be There?
With NAB Show 2025 wrapped in Vegas, radio’s next major industry event takes to the Lone Star State. Radio Ink's Hispanic Radio Conference comes to Houston on June 11–12, where industry innovators meet one of radio’s fastest-growing and most loyal audiences.
Leading For The Greater Good
(By Buzz Knight) A note to all radio managers: a leadership style rooted in the greater good - empathy, collaboration, and shared vision - doesn’t just build stronger teams, it creates stations where people want to work and audiences want to listen.
Brain Rules Every Radio Host and Media Manager Should Know
(By Randy Lane) Knowing how your brain works sets you up for exceptional performance. Dr. John Medina’s book, Brain Rules, reveals scientific studies that directly apply to radio and podcast performers and management.
Bhargava’s Cumulus Selloff Continues; Takeover Bid All But Over
Renew Group Private Ltd. has again reduced its ownership stake in Cumulus Media, according to a new SEC filing. The Singapore-based investment firm, led by billionaire Manoj Bhargava, now holds 7.2% after owning more than 10% of shares to start the year.
Aladin, Schneider Go Local With Fargo-Focused Middays at WDAY
Fargo’s WDAY Radio is revamping its programming with the launch of two new community-focused shows and a refreshed midday news block. The updates come as the station transitions to new ownership with Fieldstone Group, operating as FLAG Family Media.
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