Westwood One Adds To 24-Hour Classic Hits Format
Westwood One is now offering a third version of the popular Classic Hits format, for stations desiring a pop format with more '60s music. Classic Hits Gold complements the company’s modern Classic Hits and Classic Hits Rock formats.
Trump Using More Radio
Media Monitors is reporting that Republican Presidential hopeful Donald Trump ran more radio spots last week, moving him into second place on their chart, behind Bernie Sanders.
iHeartMedia Seattle Goes Back in Time
In 2016, iHeart realigned its stations in Seattle, including moving Hip Hop KUBE-FM from 93.3 to 104.9, the former home of Active Rock KKBW. The thought was to target more of Tacoma. However, on Thursday night the company put an end to that experiment. Here's what VP of Programming Andrew Jeffries said...
Brand Impossible Campaign Launches
Digital agency Vista14 and Sun Broadcast Group announced the launch of the Brand Impossible Campaign. The goal is to help businesses impacted by COVID-19. The two companies are committing up to $200,000 to support business owners with a marketing makeover.
Radio Personalities FB Pages Hacked
Chicago radio personalities Leon Rogers and DJ Sundance say hackers used their Facebook pages to scam listeners. The hackers convinced listeners to invest in fake business deals. If you're attending Forecast 2022 this month you'll learn how to avoid having this happen.
WIVK Sending Holiday Cheer
WIVK morning team Tony & Kris are reaching out to Knoxville area listeners to reach out to military members overseas. They are hoping to gather more than 10,000 greeting cards to be delivered in time for the holiday season.
Four Steps To Grow Your Station’s Recruitment Ads
(By Marc Greenspan) Thanks to the historically low unemployment rate, traditional employment advertising is probably not working because there are fewer people searching for jobs. How do you reach qualified candidates who are not actively looking?
Radio Still Getting Peanuts As General Set To Begin
Media Monitors reports Hillary Clinton’s campaign ran a paltry 445 spots as her campaign to win the primary crossed the finish line. Even more alarming for radio was that Bernie Sanders For President aired only 170 spots, while Donald Trump’s campaign bought a measly two radio ads. No Super PAC or campaign ran negative or “against” ads on radio in the last 10 days. The Media Monitors data is from 82 major markets from May 27 to June 5, 2016.
CBS News Radio Launching Slate Of New Programs
Today, CBS News Radio will unveil new original news, finance, and entertainment programming at its first-ever upfront presentation to advertising executives, at the CBS Broadcast Center in New York City.
Hubbard Closes West Palm Deal
The $88 million check sent from Hubbard to Alpha can now be cashed as the Minnesota based company officially takes over the six Florida stations (WRMF-FM, WIRK-FM, WMENAM, WFTL-AM, WEAT-FM, and WMBX-FM). The deal was announced back in November, 2018.