Deborah Parenti

Saving Local News, One Ad at a Time

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(By Deborah Parenti) Whether from history lessons or memes, you are likely familiar with the famous “Keep Calm and Carry On” poster. However, not many people know about Keep Calm’s sister poster, one that rings true for broadcasters today:

Enhance Your Market Value

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(By Randy Lane) Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have stratospheric ratings and are generating a sizable percentage of the station’s revenue.

WTOP Teams With MS Society

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"Get on TOP of MS" is a new awareness and donation campaign. WTOP and the National Multiple Sclerosis Society Greater DC-Maryland Chapter are partnering to raise funds for critical MS research.

Working With Nonprofits

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The next RAB live presentation is “Radio Works for Nonprofits". The webinar will provide sellers with a better understanding of the category and the tools to prospect for nonprofit organizations.
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Utah Trust Station Sells For $1.1 Million

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Aerostar Communications of Utah is purchasing KEGH-FM (Woodruff, UT) along with booster stations KEGH-FM1 (Ogden), KEGH-FM2 (Bountiful, UT), KEGH-FM3 (Salt Lake City), KEGH-FM4 (Provo) for $1,100,000 cash. KEGH-FM has been in the SLC Divestiture Trust II for 6 years. It was part of the Simmons Media Group divestiture in the Salt Lake market.

SBS Says 2018 Will Come In Strong

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On Tuesday, Spanish Broadcasting System reported what it calls "select preliminary estimated financial results for the 4th quarter of 2018 and the full year." Here are the early numbers.

KYMT Has Raiders Covered In Vegas

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The NFL’s Oakland Raiders are Vegas bound in 2020. For their last year in Oakland, KYMT-FM/Las Vegas is getting in to cover the Raiders’ 2019 season. Under a new agreement, the station will broadcast pre-season, regular season, and post-season games.

Selling The Sizzle Without The Numbers

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That's the focus of a panel at the 2018 Radio Ink Hispanic Radio Conference being held March 13-14 in Miami. The panel will be moderated by Tomás Martinez, CEO and owner of Solmart Media. Martinez is responsible for managing the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM.

What Are Consumers Ready For?

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Jacobs Media released some of its findings from a national audience survey of radio listeners on the Covid-19 pandemic. The mid-May study examined a variety of behaviors, including the activities with the most interest – as well as the highest perceived risk.

Is Radio Measurement About To Be Revolutionized?

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Drive Time Metrics has been issued a patent which relates to the collection, measurement and analysis of in-vehicle media usage data. Company Director and Product Manager Rob Favre said, "The radio industry will now have measurement at scale allowing more accuracy and deeper insights."

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