Paige Nienaber’s Midweek Idea Dump: Holidays Ahoy!
(Paige Nienaber) This week I sent all my clients pages and pages of Thanksgiving ideas, which, in the real world, is pretty late. If you can be working 90-120 days out, then that increases the chances that you might actually get a package sold.
Noncommercial FM Growth Slowed As AM Losses Mount In Q3
Radio's station count dipped for a third straight quarter, and the pressure is landing on AM. The FCC's newest totals show commercial stations on both bands still shrinking, with noncommercial FM growth no longer enough to keep the overall radio tally from sliding.
Salem’s Santrella Joins NAB Radio Board As Hellum Rises
Allen Power's retirement as Salem Media President of Broadcast has set off a leadership shuffle at the NAB Radio Board. The association has named a new first vice chair of the executive committee and appointed a new director, filling the two seats Power held.
Free Radio Rally Event Targets Q4 Local Revenue Growth
What if a radio station sold itself as a growth partner for local businesses instead of a place to buy spots? That question drives the Q4 sales event from The Radio Rally podcast, hosted by Rainmaker Pathway's Loyd Ford and CD Media Consulting's Chris Fleming.
MIW’s LAUNCH Mentorship Nomination Window Closing Soon
Not everyone who keeps radio on the air works at a station, so Mentoring and Inspiring Women in Radio and the NAB Leadership Foundation are reminding women at technology vendors and partners to apply for the year-long LAUNCH engineering mentorship.
Waste Not, Win Not? Data Says ‘Big Media’ Builds Demand Best
Wasted impressions may be advertising's most misunderstood asset. New media analysis argues that reaching people who are not buying yet is what builds future demand, and that mass-reach media like AM/FM does it better than tightly targeted digital buys.
Flip Season: Christmas Research Favors Familiar Standards
The all-Christmas flip is coming, and the year's stress is driving what listeners want. New song research finds familiar standards beating newer recordings among radio listeners, guidance that reaches beyond one format for stations locking down their holiday libraries.
A Jingle Writer’s Lessons For Memorable Radio In The AI Age
A jingle writer who started in 1985 says AI is now real competition, but not yet a replacement. Cary Reich told Borrell Associates' Local Marketing Trends Podcast that clients still pay for human ideas and messaging, even as software gets better at producing.
Seven In 10 Americans Expect AI To Cost Jobs, Pew Finds
Americans are bracing for a future with fewer jobs, and pessimism keeps deepening. A new survey places the US among the most worried countries about AI's effect on work, a mood that lands squarely in radio, where debate rages on how far synthetic voices should go.
The Post-Truth Era in Media
(Mike McVay) Despite the number of times that columnists and broadcasters, including me, talk about the difference between news and commentary, there continues to be a blurring of lines. So much so that many are referring to this decade as the "post-truth era" in media.
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