Walmart Radio Enters Next Phase With Ad Sales
Walmart has made a significant move in its audio sphere by allowing brands to purchase ads based on specific regions or stores on the company's in-store radio network, Walmart Radio. Brands can connect with shoppers regardless of location.
Spotify CEO Wants More A.I. Generated Ads On The App
Spotify, in its quest to further harness artificial intelligence, is contemplating the introduction of new features that will boost user engagement and streamline operations. CEO Daniel Ek shared these insights during Spotify's second-quarter earnings call.
Apple Brings All Subscription Audio Into Podcasts App
Apple has announced a series of upgrades to its audio apps coinciding with the release of iOS 17. Most notably, subscribers to Apple Music can now access shows from Apple's original radio lineup through the Apple Podcasts app.
TikTok Teams With Major Music Streamers On Discovery Tool
TikTok has unveiled a new collaboration with Spotify, Amazon Music, and Apple Music, introducing a feature that lets users seamlessly add songs from TikTok videos to their preferred music app. This comes as TikTok rolls out its streaming service outside the US.
Clay Travis and Buck Sexton Debut 2024 Election Podcast
Premiere Networks has unveiled 24, a new weekly election coverage podcast hosted by Clay Travis and Buck Sexton. The podcast will be a part of The Clay Travis & Buck Sexton Podcast Network, offering listeners a concise compilation of the past week's election news.
Meghan Markle Finds New Podcast Partner After Spotify Split
After her multi-million dollar contract with Spotify fell through last June, Meghan Markle has found a new partner for her debut podcast Archetypes. Lemonada Media has signed a contract with the Duchess of Sussex for distribution rights and a brand-new original series.
Redwine Talks Ads, Parker Chats Music Journalism With Chachi
Benztown has released two new episodes of its original podcast, Chachi Loves Everybody, hosted by Benztown President Dave “Chachi” Denes. The latest episodes feature Oxford Road VP of Creative Services Stew Redwine and veteran music journalist Lyndsey Parker.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
LGBTQ+ Podcast Listening Trends Reveal Crucial Ad Opportunities
While brands recognize Pride Month throughout June, savvy advertisers would be wise to target LGBTQ+ audiences via audio during the rest of the year. New data on LGBTQ+ media consumption habits underscores the demographic's love of podcasts.
Spotify Introduces AI DJ Livi for Spanish-Speaking Users
Spotify has announced the expansion of its AI DJ feature to Spanish-speaking Premium users worldwide. Originally launched in English, the new AI DJ is the streamer's attempt at a more radio-like music experience for Spanish-speaking users.
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