Audacy has introduced Emma 94.1 (KSWD) to the Seattle radio landscape, replacing what was formerly known as 94.1 The Sound. The new station will focus on a blend of music from the ’90s through the present day, specifically aiming to resonate with women.
The Sound had been broadcasting to the area since 2017.
The current Emma schedule – as listed on the station’s site – remains the same with Doug Duin doing local afternoons, out-of-market voices Greg Carpenter and Juliet holding down the rest of the day, and Nights with Delilah continuing from evenings into the early morning.
Market veteran Eric Powers, who has spent more than three decades in Seattle radio, has been appointed as the Brand Manager for Emma 94.1. He will continue to host afternoons at sister station Hot 103.7 (KHTP). Powers previously served as the national Hot Adult Contemporary voice for Westwood One and program director for both KBKS-FM and KUBE-FM.
Audacy Seattle Regional President Dave Pugh said, “Serving Seattle’s best variety from the 90s, 2000s, and today, Emma 94.1 is more than just a radio station; it’s a lifestyle, a soundtrack, and a community. We’re excited to connect with the heart of the Pacific Northwest and give them a home for a unique blend of music they won’t hear anywhere else.”
The Seattle market has seen multiple radio flips in recent months. On April 1st, Hubbard Broadcasting’s 98.9 KPNW and Lotus Communications’ Star 101.5 both switched formats to Country music within hours of each other, leading to a crowded format fight.
EMMA sucks. Deleted it from car, home, phone. Whomever was behind this format switch will regret it.
Tbh maybe this Emma thing will lead to some other format flip too…
I turned on the radio last night to hear my favorite nighttime show Delilah and was shocked to find a different program on. This makes me really sad I love the station as a whole. I guess I need to find a new one because I don’t like what direction they took. Going back to 95.7.
95.7 claims they are doing 80s and 90s now even though their playlist is pretty similar than it was before.
its to bad that they had to change the station since it was really one of the old station that we play in the office at work, that we all enjoyed! Wasn’t to crazy about the 80 songs.
I am honestly heartbroken that The Sound is gone. I listen to it almost every day and it was just my favorite.
Warm 106.9 seems to have a similar mix right now.
I was so surprised to find my favorite radio station turned into something else. I LOVED 94.1 the sound and I don’t think that Emma will cut it.
I was shocked to turn on the radio and find the new format. I really miss Delilah, and the music is trash! I have switched radio stations.
Some Hot ACs play 80s but this station doesn’t. I think Warm 106.9 is the most similar to all of the radio stations in the market including the rimshots. KAFE has more Hot AC than Warm and Mixx 96.1 has a wierd mix of Hot AC and Soft AC songs mixed in together mostly from the 80s through today.
Some Hot ACs play 80s but this station doesn’t. I think Warm 106.9 is the most similar to all of the radio stations in the market including the rimshots. KAFE has more Hot AC songs than Warm but is still Asult Contemporary and Mixx 96.1 has a wierd mix of Hot AC and Soft AC songs mixed in together mostly from the 80s through today which is different for a rimshot AC station and an AC format in general.
I miss delilah 🙁
Maybe she will go back to Warm 106.9. I don’t think she would go to Mixx 96.1 cause that station is not full market and is part market. Plus I don’t believe she will go back to KAFE either. Seems like Warm is doing the same mix rn but who knows about when the PPMs come out cause they could start making changes to their playlist by then. If they have Delilah they might go more toward Hot AC by adding more current music and move the added softer songs to the Delilah show only since they no longer are competing with a Soft AC station. However I still believe they will continue with Todays Warm 106.9 over The New Warm 106.9 since this format is working for them. It’s also likely that 94.1 will add more Hot AC content once they are finished with their “all-music” marathon which will likely prompt Warm to go back to how they were with the playlist before December 26th 2018.
I’m just glad that I got onto anti depressants shortly before they did this. Found this station and it was comforting in my mental health battle. After my meds kicked in I still listened to the sound from time to time. This new station sucks.
Well if 101.5 stayed as Star this wouldn’t have happened tbh.
They did this in Chicago too at windy 100, wnnd. Love how they say they are local but state out of state voice tracks and a syndicated show. Radio sure isn’t like what it was years ago.
That station is Throwback 100.3 now. I think it’s the morning show that is syndicated but all the rest of the air staff is local for the most part I think.
Use to listen to 94.1 everyday and Delilah at night. Could barely listen to that station. It’s not the same!!!!
Seems like iHeart’s patriotic move was not planned for Seattle so I don’t think there will be more format changes in Seattle for now.
I hate it! Miss the sound. Might have to change radio stations. This new stuff is not relaxing to listen to during the day!
Delilah was not on last night.
94.1 The Sound seemed to play a good mix especially toward the end of the format when they seemed to add more upbeat songs and also playing mostly the 80s through today. It was pretty similar to Warm 106.9 right before the flip but a little older and softer. Apparently a lot of the songs that play on Warm 106.9 right now also played on The Sound. Seems like the Hot AC mix they are playing is very odd just like Bella 105. Seems very similar than Bella 105 but with less currents.
Don’t like it. Loved the Sound. Not right!!!!
Seems like Hot AC is put on the wrong station… and it is a bad mix of music too. More Rhythmic than Star for sure and this isn’t NYC… where it would work better.
They might not flip 94.1 to Christmas music this year and I think Warm will attempt to become more like KKCW to compete with the new station. I think they will still be Todays Warm 106.9 but will add more current music to the format while retaining the older titles. KQMV will likely remain the same I think since they compete with KBKS as their main competitor. Btw maybe IHeartMedia will flip 93.3 back to KUBE or flip it to a different format and maybe change one of their AM stations. Who knows???
The liners, in third-person, are JD Vance cringeworthy! Yetch!
Seems like they actually deleted all the personalities unfortunately meaning that Warm might add back Delilah.
Most of the dayparts handled by males, brand manager, male. List of top female names? Emma comes in at #35. Could be construed as a mispronounced letter of the alphabet. Other than that, a great idea.
Hate it. Loved The Sound
Yeah and Seattle might go back to only having two Christmas stations… Warm 106.9 and SPIRIT 105.3. I think the only reason why they flipped it to Emma was just cause Star 101.5 is gone not low ratings and it could go to Christmas but we don’t know until November. And they will probably delete Delilah and all the personalities with Warm maybe picking her up or just keeping its current personalities.
In fact maybe 95.7 will go back to Christmas 95.7 in like mid-November to fill the Christmas Music void if KSWD doesn’t flip this year… who knows. Perhaps maybe the reason why 95.7 is now going 80s, 90s and more is because they knew about the format change or maybe it’s just a revolutionary thing with the Classic Hits format just like they went from 70s 80s and more to 80s and more
Unlikely though since 95.7 hasn’t gone Christmas since 2010 anyways though if they were to go to Christmas 95.7 or keep their current branding with Christmas music I think they would go back to The Jet (if they change their branding) on December 26th
Btw they already knew before the slogan change I think because the change happened on September 4th but maybe Warm doesn’t know about the change yet because Warm hasn’t changed their mix yet. They might change it tomorrow or on Monday if they find out most likely at midnight like usual.