More than two years after Country music left the FM band around NYC, Long Island is welcoming back the format with the launch of Connoisseur Media’s 103.1 The Wolf (WWWF). While not reaching into New York City or New Jersey, the signal will still serve an exclusive role in the region.
The station was previously Classic Hits 103.1 Max FM (WBZO). The New 103.1 The Wolf aims to bring established artists like Luke Bryan, Kenny Chesney, and Carrie Underwood alongside new superstars like Morgan Wallen, Jelly Roll, and Hardy.
Connoisseur purchased WWWF along with three other stations from Barnstable Broadcasting in 2012 for $23 million.
Long Island Operations Manager Patrick Shea commented, “Our team has worked tirelessly to curate the perfect music lineup. It’s a playlist that celebrates the incredible talent and storytelling that defines country music.”
Connoisseur Media COO and Long Island Market Manager David Bevins said, “After months of extensive research, and looking at artist trends, we know there is an open lane for Long Island to have its own country music radio station that reaches both Nassau and Suffolk counties. The demand is there and we’re proud to be the group to bring it to life.”
Finally a great country station,just loving it.
How do you join the wolf pack.
Thank you for the station now I can get rid of xm
A billion other station’s could’ve been bought out instead of Max
Bud Light indeed
It is ABOUT TIME
Love the station, need on air personalities. But country music is great !!
No audience for it here??!! I am in the country music business. I travel all over the country to big multi-day country music festivals as a Cowboy Hat Vendor, and I can tell you first hand, that on Long Island? Country Music is bigger here than it is in many parts of the south. I’ve been in business for 15 years and Country Music is huge on Long Island!! You can find a country night with line dancing 7 nights a week, sometimes a few different venues on any given night. Check out Dublin Deck on a Wednesday night or Daisies in Patchogue any night of the week, THEN tell me there’s no audience for it. Packed to the walls. This station is going to do very very well serving Long Island! 🙌🏻🙌🏻
So happy country music is in both Nassau & Suffolk County! 96.1 is only dedicated to Suffolk folks. I had to use Sirius in order to hear country in Nassau County. Thank you for bring Country back!
Think Bud Light
I’ll miss max FM _ def miss Jim douglas and the morning trivia contests. Hopefully they will have on air people.
As to the music Ill also miss the Max mix but I can work with country. That was all my father listened to in the 70’s – WHN. I listened to country in the late 80’s out of NY. I welcome it back.
Article is not factual. I’ve been listening to Country on Long Island for the last 10+ years on 96.1 FM . The Station is My Country 96.1 FM an JVC Broadcasting Station and each summer this Radio Station brings the best of artists to their venue at the Bald Hill Amphitheater in Farmingville Long Island. Also the amount of contests and giveaways. Last year I seen Darius Rucker at the Amphitheater, sold out show! A My Country 96.1 event. Was I imagining this?
Article is factual. 96 can only be heard in certain parts of Long Island. This station can be heard farther.
This has been long-awaited ever since 94.3 stopped playing country music. It was a VERY pleasant surprise while I was driving today. Just in time for spring & more daylight. Finding out that LI has a country station again has definitely boosted my mood. Yee ha! lol
This has been long-awaited ever since 94.3 stopped playing country music. It was a VERY pleasant surprise while I was driving today. Just in time for spring & more daylight. Finding out that LI has a country station again has definitely boosted my mood. Yee ha! lol
While having a country station is cool, you advertise 35-64.
I’m 60 and don’t listen to most of the people. If you refuse to add Older country, then it’s just another station I don’t have to preset.
Oh, well. It’s been that way since Kick106 and WHN.
Very disappointed at the change of format. I wish you well, but I will not be listening.
Line dancing on Long Island is sparking interest like never before. For a person who always listened to pop music, I have gladly turned to country music.
Recently, my subscribed to station has had me wanting to change the channel. The Wolf, 103.1 has arrived just in time!
While I love some of this format and it works very well elsewhere…it never has here and I spent a few years during the early to mid 1970’s listening daily to 1050 AM WHN, NY City, which was THE country station in those days…it didn’t last either.
There really is no large, LASTING audience for it here…but maybe right now is the time that changes… and while we’re here and I’m listening since roughly 730 could you find a way to fit in:
Who wouldn’t want to be me by Keith Urban?
Thank You and Good Luck Gang-!!!