Marketers Falsely Place Lower Value On Creative Advertising
As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between perception and reality when it comes to marketing and agency professionals.
Leave It Better Than You Found It
(By Mike McVay) A recent social media post took exception to a programmer’s comment about the lack of success his replacement had with the same radio station they programmed. I’ve never understood why some want their successor to fail.
Be Better Than A Song
(By John Shomby) One short direction for on-air talent: BE BETTER THAN A SONG! Sounds simple, doesn’t it? Should be easy, right? But is it? Can you top Beyonce? Luke Combs? Jack Harlow? The Foo Fighters? For King and Country?
No Plan B Approach
(By Buzz Knight) I’ve seen a fascinating trend among musicians that I’ve been privileged to interview for my Takin A Walk Podcast. I often ask guests the question, “If you didn’t do what you are doing what would your occupation be?”
2024 ACM Radio Awards See Two Ties And Several First-Timers
With some help from some of Country music's biggest stars, The Academy of Country Music has unveiled the 2024 ACM Radio Awards winners. Notably, this year's awards saw a tie in two categories and celebrated several first-time recipients.
TruGreen Spends Big Green On Radio Ahead Of Busy Summer
As the US shakes the last of the season's cold weather, spring has already sprung onto the list of radio's top national advertisers. The latest data from Media Monitors for the week of April 15-21 shows a boom for home improvement and lawn care brands.
MJ Holds The AM In Tampa With New Multiyear Deal At Q105
Tampa Bay will be waking up with MJ for years to come, as Todd "MJ" Schnitt has renewed his contract for The MJ Morning Show on Q105. The Beasley Media Group personality joined the station in September 2020 after 30 years in radio.
BIA Updates Hispanic Radio Station Directory For 2024
BIA Advisory Services has released the second edition of its Hispanic Radio Station Directory, a detailed resource that catalogs Spanish-language radio stations across the US and Puerto Rico. This free guide includes information on nearly 2,000 AM and FM stations.
106-Mile Walk Ends With Record Year For St. Jude At Thunder 106
Press Communications' Thunder 106 in New Jersey concluded its annual "Country Cares for St. Jude Kids Radiothon," raising a record $214,812. This brings their cumulative 12-year total to $1,551,112 in contributions to St. Jude’s pediatric cancer care and research.
Beasley Weighs Reverse Stock Split To Avoid Nasdaq Delist
In October, Beasley Media Group received a warning from Nasdaq to bring its stock price above $1.00 within 180 days to avoid a delisting. Now Beasley has secured a second window to bring the price up - and "all reasonable available options" are on the table.
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