Women To Watch: SMITH
(By Charese Fruge') SMITH is well aware of radio's hitmaking power. With the success of her 2023 single “Lemon,” she became the first female musician since Billie Eilish to have a song chart at Top 40, Hot AC, Rhythmic, and Alternative radio.
How Long Does It Take To Win An Audience?
(By Jeff McHugh) What makes a show perform is the listener-talent relationship. Winning radio shows and podcasts are about an emotional bond that listeners form with the talent, like a best friend. According to science, that bond takes T-I-M-E.
The Old Normal: A Look Back
(By Rick Fink) I wrote this column back on April 21, 2020. At that point, we were 6 weeks into the COVID-19 pandemic and the world we know had changed drastically in just that short time.
Yung Joc and Nessa Talk Radio Talent Development At NAB Show
Star talent cultivation was the key focus of "Finding and Developing On-Air Talent" at NAB Show 2024, with two wildly successful air talent with very different paths to the top giving their thoughts alongside a Market Manager who helps shape talent every day.
Webinar To Help Smaller Market Radio Get Bigger Political Returns
Gen Media Partners and the Ten-Minute Trainer Network are offering a free webinar on Wednesday, April 24 designed to help small and medium market stations optimize their political advertising strategies for the hotly contested 2024 general elections.
FCC Seeks Additional Comments On FM Geotargeting Rollout
As the FCC moves forward on allowing FM geotargeting for three minutes of every broadcast hour, they have initiated a Further Notice of Proposed Rulemaking with a schedule for public input for broadcasters to express their support or concern.
Broadcasters Foundation Caps NAB Show 2024 With Honors
Radio and television executives gathered for one final meal together as NAB Show 2024 comes to a close to support the Broadcasters Foundation of America and honor this year's BFoA Leadership Awards and Lowry Mays Excellence in Broadcasting Award recipients.
CRS360 Webinar Series Returns With ‘A Great Personality’
Country Radio Seminar is continuing its CRS360 webinar series in 2024 with an upcoming session expanding on a topic initially covered at this year's CRS conference in February and March: the significant impact of radio personalities in the Country music industry.
Radio Is A Longterm Brand Equity Superhero For Advertisers
Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and CMG EVP of Radio Rob Babin shared their experiences and strategies for maximizing radio's multiplatform revenue potential.
Radio Streams, Podcasts Had Highest Internet Ad Growth In 2023
Internet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, according to the 2023 IAB Internet Advertising Revenue Report.