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GeoBroadcast Solutions has launched its Castings blog to provide radio broadcasters with information on its technology and to create a forum for discussion about radio. The first blog, written by Chief Technology Officer Bill Hieatt, is called Giving Boosters Their Best Shot. Check it out HERE.

The FCC is requesting comments on the petition filed by GeoBroadcast Solutions on March 13 seeking a rule change that would permit radio broadcasters to air geo-targeted programming, including emergency alerts, news, and advertising on a voluntary basis.

Synchronized booster transmitters enabled smooth, uninterrupted transitions between coverage areas, even in dense urban environments and challenging terrain. In fully synchronous mode, transitions between the primary signal and boosters were seamless, with no perceptible impact to audio quality.

This weekend, the Patriots and the Seahawks aren't the only ones enjoying a big kickoff in the Bay Area. AM/FM radio is getting a super debut of its own with a first-of-its-kind geo-targeted in-car dashboard activation running parallel to the NFL's championship game.

The FCC’s Media Bureau has confirmed that all new and modified rules enabling FM and LPFM stations to originate geographically-specific programming via booster stations are fully in operation, completing a saga that initially began in 2021.

(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio with this technology has tripled. The technology is ZoneCasting.

With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC Commissioner Geoffrey Starks as “the dawn of a new possibility for radio.”

In a pointed new filing with the FCC, the National Association of Broadcasters accused the musicFIRST Coalition and Future of Music Coalition of engaging in “copy-paste advocacy” and “rent-seeking” to block deregulation for local radio operators.

Has radio broadcast technology moved past the need for a main transmitter? That’s the question ZoneCasting and MaxxCasting provider GeoBroadcast Services is asking the FCC in a petition tied to its “Delete, Delete, Delete” deregulation initiative.

KQED, the NPR affiliate serving the San Francisco Bay Area, has deployed a MaxxCasting system via GeoBroadcast Solutions. The system is designed to improve FM signal coverage in the East Bay, addressing long-standing reception challenges.