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(Sponsored Content) As of January 2025, FCC rules now allow FM radio stations to create geotargeted zones for political advertising through booster networks. This enables stations to broadcast content simultaneously in different geographic areas within their coverage zone, particularly benefiting political advertising.

The date is set for the FCC's updated rules around the limited use of FM booster stations to originate geotargeted content to take effect. Following the Second Report and Order's publishing in the Federal Register the new rules are set to take effect on January 13.

In what Commissioner Starks called, "The dawn of a new possibility for radio," the FCC has unanimously approved radio geotargeting via FM boosters beyond the experimental basis established earlier this year.

FCC Chairwoman Jessica Rosenworcel's final two Open Commission Meetings will carry some consequence for radio broadcasters. As Republicans take charge on Capitol Hill, FM geotargeting and media rule changes are on the docket in November and December.

Each November, Radio Ink publishes our Broadcast Attorney Roundtable, rounding up the industry's top legal minds to weigh in on regulatory challenges and opportunities in the year ahead. With political power changing parties, there's plenty to talk about this year.

GeoBroadcast Solutions, the company behind ZoneCasting technology, has formed a national advisory board to guide its geo-targeting implementation. In May, the FCC began granting limited approval for program origination on FM boosters.

As radio broadcasters begin to test the waters of FM geotargeting, GeoBroadcast Solutions is defending its ZoneCasting technology from the NAB and broadcast groups after an FCC query for additional industry input on specific technical and operational issues.

NPR and New Jersey's Press Communications joined the NAB in expressing strong objections to the FCC's FM geo-targeting allowance, as it pertains to GeoBroadcast Solutions' ZoneCasting technology, especially in terms of signal interference.

The National Association of Broadcasters has voiced significant concerns regarding the FCC's proposed licensing and service rules for FM geo-targeting through booster stations, following the FCC's approval of GeoBroadcast Solutions' ZoneCasting technology.

As the FCC moves forward on allowing FM geotargeting for three minutes of every broadcast hour, they have initiated a Further Notice of Proposed Rulemaking with a schedule for public input for broadcasters to express their support or concern.