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After years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow stations to air geo-targeted content for a portion of their broadcast hour.

After lying relatively dormant for the past two years, the FCC appears to be bringing the FM geo-targeting debate back to the regulatory forefront. A new Notice of Proposed Rulemaking is circulating that would allow FM broadcasters to air geo-targeted content.

Meruelo Media's Power 106 in Los Angeles is set to expand its broadcast reach to the Antelope Valley region. Meruelo is the latest to adopt a GeoBroadcast Solutions' MaxxCasting system to overcome terrain challenges and improve its signal.

Educational Media Foundation Little Rock's K-LOVE 96.9 (KWLR) is planning to be the latest to partner with GeoBroadcast Solutions. The station is introducing a MaxxCasting system from GeoBroadcast Solutions using supplementary, strategically placed, synchronized signal booster sites.

This week, India's government dictated that every cell phone provider must activate the FM chips in every device. Now GeoBroadcast Solutions is stepping in with their ZoneCasting technology and could restart the push for the US to pass the same mandates.

An India public broadcaster has granted GeoBroadcast Solutions permission to test its MaxxCasting and ZoneCasting systems on the All India Radio network. The technology is meant to offer customized content.

Kent State's WKSU-FM, a non-commercial public radio station in Cleveland, Ohio, had a signal problem. The operator, Ideastream Public Media, had consolidated NPR signals and that left some in the metro outside of the broadcast area.

In a fiery LinkedIn post, strategist and futurist at TechInsights Roger Lanctot joined GeoBroadcasting Services in calling out geotargeting's opponents. With an FCC waiver decision looming, Lanctot blasts claims that Zonecasting is digital redlining as, “particularly noxious.”

Jim Winston's letter to The FCC was short and sweet. The NABOB CEO said his Board of Directors voted 6-4 to discontinue support of the rule change that would permit FM boosters to transmit several minutes per hour of local programming to specific communities.

In a recent NAB ex parte brief with the FCC regarding a proposed rulemaking that would enable GeoBroadcast Solutions to license its proprietary “ZoneCasting” technology; questions were raised over letters sent in support of the proposal.