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(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we need to convey the value of consumers who are not 25-54.

(By Marc Greenspan) In our last article, we discussed going after recruitment dollars to capitalize on a tight labor market. The last step can go in several directions depending on the prospect.

(By Marc Greenspan) We are now in a tight labor market. This broad shortage can be reflected in everything from entry-level low skill jobs to highly skilled trade jobs.

Nicole Somerville is celebrating her 20-year anniversary with ratings outfit Research Director, Inc., of Annapolis, MD. “In today’s world it’s unusual for employees to stay with one company long enough to reach such a significant milestone. We thank Nicole, not only for her years of service to our clients, but her excellence at meeting their needs,” said Marc Greenspan, partner. 

Research Director, Inc. is promoting Data and Production Manager Nicole Somerville to Chief Operating Officer of the ratings analysis firm. Somerville has been with Research Director since July 1998 with a background in data and client consultations.

Research Director, Inc. has welcomed Chuck Sullivan as their new Business Development executive. A North Carolina native, Sullivan has a background in radio that spans more than two decades with national media groups such as Audacy and Cumulus Media.

We hope you're looking forward to the upcoming July 4 holiday weekend, filled with fun, fireworks, and relaxation. At Radio Ink, we want to keep you informed while also enjoying the festivities. Here's our schedule for the holiday weekend:

Twenty-year radio veteran Nikki Ramirez is joining Research Director, Inc. as Sales & Business Development Lead. In her new position, Nikki will promote Research Director's Programming & Ratings Toolbox which provides radio stations with in-depth analysis of Nielsen data.

Research Director has made several staff changes. The changes follow the retirement of Kathryn Boxill as Quality Control Team Manager.

Research Director Inc. is making some changes during the first quarter of 2022. The staff changes and promotions follow the retirement of Charlie Sislen in December.