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Marc Greenspan Radio Sales

Your Personalities Are Influencers – Use Them!

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(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Marc Greenspan Radio Sales

Radio’s Emotional Rescue

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(By Marc Greenspan) You’ve likely read about the Mediaprobe Neuro study that found radio programming is 13% more engaging than TV. As you dig deeper into the data, it is all about how radio is a more emotion-inducing medium than TV. 
Marc Greenspan Radio Sales

Radio Keeps the Top Spot

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(By Marc Greenspan) In the last several weeks, there have been numerous studies released with very positive information for radio. AM/FM radio is America’s #1 mass-reach media. Radio’s average 18-49 audience has pulled away from TV...
Marc Greenspan Radio Sales

ZIPping Through the Data

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(By Marc Greenspan) We recently ran across an article from the Christian Music Broadcasters that preached the value of using your ZIP codes - specifically, a station’s database. Let’s assume (yes, a dangerous word) that you have a robust listener database.
Marc Greenspan Radio Sales

North Carolina Is Next To Bet On Radio

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(By Marc Greenspan) On March 11, North Carolina will become the 30th state, plus DC, to legalize sports gambling. Estimates have the sports betting industry spending over $2 billion in advertising, with radio capturing greater than its historical 7% share.
Marc Greenspan Radio Sales

Prepping for 2024’s Top 4 Advertising Categories

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(By Marc Greenspan) What categories will be strong for this year? Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business? Here are the top four advertisers you need to target:
Marc Greenspan Radio Sales

Is There a Right Approach to Using Qualitative Data?

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(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data versus qualitative? It depends on your goal.
Marc Greenspan Radio Sales

Are You Your Market’s VIR?

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(By Marc Greenspan) As we start a new year, what are you known for? Think about the sales brand that you have for yourself or the station. How do you set yourself and your station apart from the rest of the pack? Start with this:
Marc Greenspan Radio Sales

Radio’s (Actually) Secret Weapon

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(By Marc Greenspan) What are Radio's greatest strengths? Reach, frequency, and immediacy are typically the first to come to mind. But there's one secret strength Radio has that other media do not and cannot have.
Marc Greenspan Radio Sales

The Season Of Gratitude

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(By Marc Greenspan) ‘Tis the season for celebrating, yet what is there to celebrate? I will forego my usual column to be grateful. Despite all that is going on around us, we have found the radio industry to be resilient and strong.

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Our Print Magazine: Radio Ink

May 13, 2024


Cover Interview: Liz Alesse, ABC Audio
25th Anniversary: The Most Influential Women In Radio
Publisher's Beat: She Persisted

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