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Radio’s Emotional Rescue
(By Marc Greenspan) You’ve likely read about the Mediaprobe Neuro study that found radio programming is 13% more engaging than TV. As you dig deeper into the data, it is all about how radio is a more emotion-inducing medium than TV.
Radio Keeps the Top Spot
(By Marc Greenspan) In the last several weeks, there have been numerous studies released with very positive information for radio. AM/FM radio is America’s #1 mass-reach media. Radio’s average 18-49 audience has pulled away from TV...
ZIPping Through the Data
(By Marc Greenspan) We recently ran across an article from the Christian Music Broadcasters that preached the value of using your ZIP codes - specifically, a station’s database. Let’s assume (yes, a dangerous word) that you have a robust listener database.
North Carolina Is Next To Bet On Radio
(By Marc Greenspan) On March 11, North Carolina will become the 30th state, plus DC, to legalize sports gambling. Estimates have the sports betting industry spending over $2 billion in advertising, with radio capturing greater than its historical 7% share.
Prepping for 2024’s Top 4 Advertising Categories
(By Marc Greenspan) What categories will be strong for this year? Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business? Here are the top four advertisers you need to target:
Is There a Right Approach to Using Qualitative Data?
(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data versus qualitative? It depends on your goal.
Are You Your Market’s VIR?
(By Marc Greenspan) As we start a new year, what are you known for? Think about the sales brand that you have for yourself or the station. How do you set yourself and your station apart from the rest of the pack? Start with this:
Radio’s (Actually) Secret Weapon
(By Marc Greenspan) What are Radio's greatest strengths? Reach, frequency, and immediacy are typically the first to come to mind. But there's one secret strength Radio has that other media do not and cannot have.
The Season Of Gratitude
(By Marc Greenspan) ‘Tis the season for celebrating, yet what is there to celebrate? I will forego my usual column to be grateful. Despite all that is going on around us, we have found the radio industry to be resilient and strong.
Using Radio’s Geographic Strengths This Election Year
(By Marc Greenspan) With political dollars being many broadcasters’ make-or-break category for the end of this year and into the next, it has become obvious that the role of geography is a game changer.
Our Print Magazine: Radio Ink
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Radio's Top 20 Leaders
Information Or Transformation?
