Nielsen Market Rankings Sees Top 10 Shift, More Top 50 Swaps
Nielsen has updated its market rankings as the Spring ratings period gets underway, showcasing a shift within the top ten. Dallas-Ft. Worth has ascended to the fourth spot, pushing San Francisco down to fifth. Other PPM shakeups have been noted within.
In Southern Illinois, Another Z100 Picks Up $600k For St. Jude
Max Media's New Country Z100 (WOOZ) in Marion/Carbondale, IL, recently celebrated its 30th Annual St. Jude Radiothon, achieving a record-breaking fundraising milestone by collecting $688,432.45, the station's highest amount raised to date.
Paige Nienaber’s Midweek Idea Dump: Recruiting Your Intern Army
(By Paige Nienaber) When Rachel Geddes was the Promotion Director at WIOG in Saginaw, she ran one of the best intern programs in Radio. She didn’t just send emails or fliers to colleges, she went out and actively recruited starting in February.
Sell Like You Don’t Know
(By Chris Stonick) One of my favorite stories is from my days working in Indianapolis. The station had hired a young seller who had never worked in radio before. His first client was a $312,000 annual. Here’s how he did it:
Avoid These Five Mistakes In Contesting
(By Jeff McHugh) Do you ever watch Jeopardy, Wheel of Fortune, or Family Feud? According to Nielsen, these game shows average about 8 million viewers a week, but none of those viewers are watching because they have a chance to win something.
Marketron ROI Calculator Gets 2024 Update For Radio Sellers
Marketron has updated its ROI Calculator tool with new projections for the years 2024 through 2026. This free tool, originally debuted in 2022, is designed to help radio sellers accurately forecast their advertising revenue for both over-the-air and digital sales.
Wade Lee Wades Into Deeper Responsibility At Austin’s KUT
Austin's KUT and KUTX Public Media have announced the promotion of Wade Lee to the role of Assistant General Manager for Strategy, Engagement, and Development. In this new capacity, Lee will act as a strategic advisor to the General Manager, Debbie Hiott.
Former American Idol Finalist Heads Home To Join Audacy Vegas
Former American Idol contestant and radio personality Mikalah Gordon is joining Audacy Las Vegas' KLUC as co-host for The Chet Buchanan Show starting April 3. Returning to her hometown of Vegas, Gordon is moving from Audacy's Channel Q in Los Angeles.
New Era Of Advertising Begins As FCC Adopts FM Geotargeting
After years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow stations to air geo-targeted content for a portion of their broadcast hour.
SiriusXM Starting ‘Suits’ Rewatch Podcast With Series Stars
Following the smashing streaming resurgence of Suits, SiriusXM is reuniting the show's Patrick J. Adams and Sarah Rafferty for a brand-new series rewatch podcast. The currently untitled podcast will offer in-depth analysis of each episode.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
