Audio: The Pathway to the Human Mind
(By Pat Bryson) With the advent of AI for writing and voicing commercials, the spotlight has once again focused on radio creative. When we plan campaigns for our clients, three elements must be done correctly for the magic to work.
Break In Case Of Sales Emergency
(By Loyd Ford) Two competitors are locked in a race side-by-side, but the one to the left simply takes a small step or two out of line early on, costing them the race. It’s often the little things that lose the race.
Deadlines: Respect the Production Department
(By Rick Fink) Every radio station has deadlines or cut-offs for turning in production. Pushing deadlines on a regular basis or ignoring them altogether can have serious effects on an operation. When the deadline is breached, who’s to blame, and how do you fix it?
WZID Recognizes Women Making A Difference In New Hampshire
Saga Communications' 95.7 WZID in Manchester, NH, wrapped up the station's celebration of Women's History Month with its 14th annual WZID 20 Outstanding Women event, honoring local women who have made significant contributions to the community.
Podcasts Play Weighty C-Suite Role As Executive Listening Booms
With almost 100 million Americans listening to podcasts weekly, Signal Hill Insights has highlighted the growing significance of podcasts, particularly B2B ones, as a strategic tool for reaching high-level executives capable of influencing major corporate decisions.
Underwood Goes Gospel On SiriusXM With Savior Sunday Daily
Country artist Carrie Underwood has introduced her third channel on SiriusXM. Dedicated exclusively to gospel and faith-inspired country music, Savior Sunday Daily was born out of the Savior Sunday segment from Underwood's flagship channel, Carrie's Country.
Mississippi Public Broadcasting Taps Java Chatman To Lead Radio
Mississippi Public Broadcasting has elevated Java Chatman to Director of Radio. Chatman will oversee MPB Radio's eight NPR member stations covering the majority of the state. Chatman joined MPB in 2017 as an Executive Producer.
Atlanta’s Kiss 104.1 Gives Out $55,000 In Easter Dinners
Cox Media Group's Kiss 104.1 (WALR) brought back its annual holiday tradition to support Atlanta families with an Easter Dinner Giveaway. For the third year, hundreds of families in need received a $100 Honey Baked Ham gift card.
SoCal FM Seeks Community Support to Recover Lost Transmitter
A Long Beach low-power FM is turning to the Los Angeles Harbor community it represents for support after its transmitter was destroyed after being sent away for repairs. KLBP has organized a GoFundMe with a target of $6,600 to acquire a new transmitter.
WQKT Sets Date For Country To Christian Flip In Columbus
River Radio Ministries, who made a deal to purchase WQKT in Columbus, OH, back in November, has unveiled the anticipated lineup for the station. Despite a scheduled May 1 change to Christian music as 104.5 The River, some previous programming will remain.
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