Marketers Falsely Place Lower Value On Creative Advertising
As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between perception and reality when it comes to marketing and agency professionals.
Leave It Better Than You Found It
(By Mike McVay) A recent social media post took exception to a programmer’s comment about the lack of success his replacement had with the same radio station they programmed. I’ve never understood why some want their successor to fail.
Be Better Than A Song
(By John Shomby) One short direction for on-air talent: BE BETTER THAN A SONG! Sounds simple, doesn’t it? Should be easy, right? But is it? Can you top Beyonce? Luke Combs? Jack Harlow? The Foo Fighters? For King and Country?
No Plan B Approach
(By Buzz Knight) I’ve seen a fascinating trend among musicians that I’ve been privileged to interview for my Takin A Walk Podcast. I often ask guests the question, “If you didn’t do what you are doing what would your occupation be?”
Texas Radio Talent ‘Amy O’ Killed In Highway Motorcycle Crash
Alpha Media Lubbock is mourning the loss of Amy Garza, known as "Amy O" on 104.9 The Beat (KBTE), who died in a hit and run motorcycle crash in San Antonio early April 20. Garza, 45, was confirmed as the victim by the Bexar County Medical Examiner’s Office.
Spotify Leaves IAB As Company Further Retools Podcast Policy
As Spotify makes profitability its number one priority, the streamer has taken a step back from the Interactive Advertising Bureau. The company recently ended its membership with the organization, which sets the industry guidelines for podcast listener and download data.
SiriusXM NFL Radio Gets Ready For 2024 Draft Live From Detroit
SiriusXM has unveiled its coverage schedule for the 2024 NFL Draft, spearheaded by its NFL Radio channel with additional focused programming on SiriusXM College Sports Radio. Comprehensive coverage comes live from Detroit on April 25-27.
2024 ACM Radio Awards See Two Ties And Several First-Timers
With some help from some of Country music's biggest stars, The Academy of Country Music has unveiled the 2024 ACM Radio Awards winners. Notably, this year's awards saw a tie in two categories and celebrated several first-time recipients.
TruGreen Spends Big Green On Radio Ahead Of Busy Summer
As the US shakes the last of the season's cold weather, spring has already sprung onto the list of radio's top national advertisers. The latest data from Media Monitors for the week of April 15-21 shows a boom for home improvement and lawn care brands.
MJ Holds The AM In Tampa With New Multiyear Deal At Q105
Tampa Bay will be waking up with MJ for years to come, as Todd "MJ" Schnitt has renewed his contract for The MJ Morning Show on Q105. The Beasley Media Group personality joined the station in September 2020 after 30 years in radio.
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