Thanksgiving Blessings and Thoughts
(By Pat Bryson) I find Thanksgiving a wonderful time to reflect. I just returned from three months of travel across the United States and Canada and in every location, I found exceptional broadcasters, excited about what we do.
Perception vs. Reality: Rebranding Your Way To Ad Success
(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client's media investment, especially if they have a negative reputation. However, even if their perception in the marketplace is positive, your job may be to enhance it further.
5 Sales Misses That Could Be Costing You Money
(By Loyd Ford) We live in a fast-paced world where it’s easier to focus on immediate wins and overlook bigger opportunities that can lead to lasting success. Let’s explore the five most common ways radio sellers leave money on the table - and how to fix them.
$696K Raised in Week 3 of Radio Ink’s Season of Giving Tally
Radio stations across the US helped double last week's funds raised during the third week of Radio Ink's 2024 Season of Giving Tally. Pre-Thanksgiving food drives drove $696,000 in cash and canned goods donations, beating last week's total of $297,000.
FM99 and 106.9 The Fox Help Stock Hampton Roads Foodbanks
The 28th Annual Mayflower Marathon Food Drive, hosted by Saga Communications Hampton Roads' FM99 (WNOR) and 106.9 The Fox (WAFX), successfully collected enough monetary donations and canned goods to provide more than 914,000 meals.
Dave Ross and Colleen O’Brien Bid Farewell to Seattle’s KIRO
Seattle radio staples Dave Ross and Colleen O’Brien, co-hosts of Seattle’s Morning News, have announced their retirements, marking the end of an era for Bonneville International's KIRO Newsradio. In turn, Seattle’s Morning News will introduce a new host in 2025.
Massachusetts Broadcasters Honor Castiglione, LeGeyt At Gala
Retired Boston Red Sox radio voice Joe Castiglione and NAB President Curtis LeGeyt were among the honorees celebrated by the Massachusetts Broadcasters Association during its annual Sound Bites conference. The event also celebrated the MBA's 70th anniversary.
True Crime Podcasts Converting TV, YouTube Viewers to Audio
True Crime has solidified its place as one of the most popular podcast genres, captivating audiences and reshaping how listeners engage with criminal justice topics and advocacy according to Edison Research's True Crime Consumer Report.
Longtime Radio Sales Executive Tucker Flood To Retire
A 35-year career focused on radio and advertising will be coming to a close, as Tucker Flood, President of Eastman Radio - a Katz Media Group arm, has announced his impending retirement.
Study: Digital Ad Sellers Facing High Stress, Getting AI Assistance
As radio sellers navigate increasing pressures to deliver digital results, Frequence has released its 2024 Local Advertising Sellers Index. Drawing from insights from 500 digital ad sellers, the report identifies several key challenges shaping digital advertising.
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