Nielsen Data Shows Radio Is A ‘Top-Tier Medium For ROI’
Television, digital, and social media tend to dominate many major marketing budgets, but as marketers seek to optimize their strategies and determine which channels deliver the best return on investment, radio is again shown to be an underappreciated superpower.
Rosenworcel Again Stresses AI Transparency in Berkeley Speech
As the FCC deliberates on the future of generative AI use in political ads, Chairwoman Jessica Rosenworcel spoke to the Berkeley Law AI Institute, remaining optimistic about the technology's future use, while remaining steadfast over issues of democratic integrity.
AI, Store Brands, and Ozempic Will Drive Buying Growth In 2025
Despite ongoing economic uncertainty, 2025 should hold more promise for retailers and brands than this past year, offering early opportunities for brands that want to tap into mass-reach marketing as consumers adapt and spend more intentionally.
How Much is a Customer Worth?
(By Pat Bryson) Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with goodwill at a profit. If you can only have one, take goodwill because it is tomorrow's profit."
Give Yourself A Good Permission
(By Loyd Ford) If you think about it, we give ourselves permission to give into a lot of temptation decisions every day. Maybe one of your easier guilty pleasures is to spend too much time binge-watching than we know we should because the shows are so good.
Help Customers Make ‘The Right Choice’
(By Jeffrey Hedquist) My wife has excellent intuition. She takes no particular pride in it, she’s just used to making right decisions. My intuition is… flawed. Sometimes I’m right, but often I’m wrong. Still - I want to be right the first time. I think we all do.
Edison Podcast Metrics Names the 5 Most Popular Kids Podcasts
As podcast use grows among children for fun and education, Edison Podcast Metrics has revealed, for the first time, a list of the top five kids podcasts among those 12 and under, offering insight into the most popular shows captivating the youngest audiences.
Columbus Blue Jackets Extend Radio Partnership with The Fan
Tegna's 97.1 The Fan will remain the radio broadcast flagship for the Columbus Blue Jackets for the 2024-25 NHL season. This season also marks a new partnership with iHeartRadio's 93.3 The Bus as an alternate station for games not aired on The Fan.
iHeart To Drop Bay Area Bloomberg Radio For Talk/Sports Hybrid
iHeartMedia San Francisco has announced the impending launch of KNEW 960 AM, set to debut on October 1. Dubbed "iHeart Sports Talk and More," the station will feature a mix of sports talk shows from FOX Sports Radio and talk programs from Premiere Networks.
Minnesota Vikings Renew Radio Deal With KFAN For Seven Years
The Minnesota Vikings and iHeartMedia Minneapolis have signed a seven-year extension of their broadcast partnership, continuing coverage of the team’s preseason, regular season, and postseason on KFAN Sports Radio 100.3 and Twin Cities News Talk 1130.
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