The ‘You’ Technique
(Randy Lane) Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff. You just want to escape. It may seem like common knowledge by now, but too many talent still avoid "you."
Are Your Salespeople Cursed?
(By Rick Fink) Occasionally, I meet a salesperson who proudly proclaims, "I've got the gift of gab." In sales, that "gift" is more aptly described as "the curse of chatter." I find those with the curse often prioritize feature-speak rather than customer-focused solutions.
Veronica Carter Replaces Harvey on ‘San Diego’s Morning News’
Veronica Carter has joined San Diego’s Morning News with Ted Garcia on iHeartMedia's Newsradio 600 KOGO. Carter will co-host the weekday program, bringing experience from major news outlets, including Chicago's WBBM and Newsradio KFBK in Sacramento.
iHeartMedia’s My Cultura Nabs ‘Radio Ambulante’ From NPR
iHeartMedia announced a new partnership with Spanish-language podcast production company Radio Ambulante Studios. The deal moves Radio Ambulante and its entire catalog of shows to iHeart’s My Cultura Podcast Network, after previously residing with NPR.
Triton Digital Integrates Sounder’s AI-Powered Promo Hub
Triton Digital has integrated Sounder’s Promo Hub into its Audio Insights Dashboard. The feature is designed to automate tasks related to podcast promotion and content creation. Triton Digital acquired Sounder in March to enhance its brand-suitability solutions.
Penn State Renews Radio Partnership with Audacy Philadelphia
Audacy and Penn State University have renewed their longstanding broadcast partnership, ensuring Talk Radio 1210 WPHT in Philadelphia remains the flagship station for Penn State football and men’s basketball play-by-play coverage.
Nashville Talk Host Michael DelGiorno Get National Syndication
Premiere Networks has announced the addition of Your Morning Show with Michael DelGiorno to its national syndication lineup. The program, currently broadcast on 25 affiliates, will continue to originate from iHeartMedia Nashville's TalkRadio 1510 WLAC.
August Sees Big Podcast Ad Spenders with BetterHelp Leading
The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight month-over-month decline, with $6.45 million in spending.
Remote News Service Adds Stations in Wisconsin and Michigan
Remote News Service has expanded its reach into Wisconsin and Michigan, partnering with Robinson Media and Sovereign Communications. The coverage has been added to station clusters in Prairie du Chien, Viroqua, Soo, and Sault Ste. Marie.
Radio Triumphs Over TV, Beating 12x Ad Spend For Tax Prep
In 2023, radio helped tax preparation businesses greatly improve their web traffic. Now new research from the 2024 tax season shows radio breaches an even more impressive barrier: despite twelve times higher ad spend on television, radio still outperformed TV.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
