Libsyn Bolsters Ad and Creator Operations With Strategic Hires
Libsyn has announced four strategic additions to its Business Development team, reinforcing its focus on creator partnerships, ad operations, and brand engagement as the company seeks to further expand its presence in the podcast advertising space.
Catsimatidis Grows Regional NY Radio Reach With New AM Buy
Red Apple Media, the owner of New York City's 77WABC, has expanded its broadcast reach into New York State's Lower Hudson Valley with the addition of WRCR-AM in Rockland County. The station is now carrying a simulcast of WABC programming.
2025 WBA Gala Spotlights Radio Excellence Across Wisconsin
Stations from across Wisconsin gathered in Madison to honor the top work in local radio and television during the past year at the 2025 Wisconsin Broadcasters Association Awards Gala. This year, 125 radio and TV stations submitted 1,493 entries to be judged.
No More Talk: Cumulus Sells To Buffalo’s Big WECK Owner
Radio One Buffalo is growing its footprint in Western New York with the addition of a second AM signal in the market. Company owner Buddy Shula has reached a deal to acquire Talk 1270 (WHLD-AM) from Cumulus Media for $150,000.
It’s Not Just AM, This Buzzy New EV Leaves Out Radio Entirely
As several major automakers continue exploring ways to phase AM radio out of future dashboards, one new player has plans to cut AM/FM entirely. While the minimalist EV is being hailed as a "gamechanger," the question is: can no radio sell?
Katz: Radio Drives the Most Consumer Action In All of Advertising
In the last three months, two-thirds of US adults reported taking action because of an advertisement. Look closer at high-value categories from luxury vehicles and electronics to vacations and entertainment, and you'll find radio ads outperforming the competition.
New Study Finds US Podcast Revenue Doubles the IAB Estimate
As podcasting becomes a thoroughly mainstream medium, a new report is placing US podcast revenue at $4.7 billion - almost double the recent IAB/PwC estimate. Why the jump? It comes from consumer-driven platforms like Patreon and the video podcast boom.
Specialists Aren’t Just For Sales
(Buzz Knight) The concept of bringing internal specialists into a radio station is nothing new. We’ve often seen it within sales teams, where a new business specialist focuses on gaining clients or a specialist is tasked with focusing on a particular vertical. But why stop at sales?
Your Voice, Your Story
(By Randy Lane) Storytelling is essential for connecting emotionally with your audience. It makes content more memorable, engages listeners, and encourages active listening. When we hear a good story, we go from passive listening to active listening.
Shaky Consumer Confidence Results In Global Media Spend Slide
Global consumer spending on media content and technology may have grown 4.4% in 2024, but the pace marked the third straight year of slowing growth after a decade-high surge in 2022, as consumer confidence falls to its lowest point since the pandemic.
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