5 Ways To Improve Your Closing Ratio
(By Loyd Ford) Before we begin, I want to point out that I am a big believer in building and showing clear value before any type of close. My own rule is that if a buyer sees more value than the cost of your product and they have a need, they buy.
Account List Management-It’s A TOUGH Job!
(By Rick Fink) Do you know one of the biggest reasons why most businesses don’t advertise? This may surprise some, but it’s simply because we’re not calling on them.
The Era of Self-Curation
(By Mike McVay) We’re living in a world where everything is like Build a Bear. You know that store you find in strip malls and indoor malls where you can construct a stuffed animal in whatever fashion you want?
Foundation Sets Up O’Shaughnessy Fund
O’Shaughnessy was a long-time member of the Broadcasters Foundation of America’s Board of Directors and Chairman of its Guardian Fund. In honor of O’Shaughnessy, the Broadcasters Foundation has established The William O’Shaughnessy Memorial Fund.
MPR Shuts Down APM Reports
After 7 years, Minnesota Public Radio has shut down APM Reports. The 18-member staff of the show was notified Thursday, according to The Star Tribune. APM Reports produced the highly successful podcast In The Dark.
And We Have A Winner
The Hispanic Radio Conference Lucky 13 winner is Alina Berriz, General Manager of Bustos Media's Seattle Station Group. She will receive registration and hotel accommodations for the conference.
Automotive Category Insights
The next RAB webinar is titled “Radio Works for Automotive." The June 15 presentation is focused on one of radio’s most important categories and will focus on how sellers can best prospect automotive clients in the current climate.
WTOP Takes Home Three Murrow Awards
WTOP was awarded three Regional Edward R. Murrow Awards by the Radio Television Digital News Association. The awards were in the News Series, Digital and Newscast categories.
New Hampshire Public Radio Also Snags Three
NHPR has been honored with three 2022 Edward R. Murrow Regional Awards. The awards are in the DEI, Feature Reporting and Podcast categories.
Three Murrow Years in a Row For New Jersey 101.5
For the third year in a row, the New Jersey 101.5 news team is the recipient of a Regional Edward R. Murrow Award from the RTDNA. The “Best Newscast” honor was for its Nov. 3, 2021 edition of New Jersey's First News with Eric Scott, which was broadcast the morning after Election Day.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
