BIA To Local Sellers: Plan 2027 Off Core Demand and Digital
Radio's midterm boost is already baked into 2026, so the question is what carries local sellers into 2027. BIA Advisory Services analysts, following up on September's radio outlook, point to digital selling, streaming, and AI fluency as the dividing line.
Study: The Best B2B Audio Buys Don’t Sound Like Business
The quickest way to waste a B2B podcast budget may be buying where every other B2B advertiser is already buying. New sales-based data points to a smarter approach: choose proven winners, spread spend across genres, and stop ruling out categories that don't sound like business.
Hail to the Hall of Famers
(Mike McVay) Last week, the industry gathered to salute the best of the best as the Radio Hall of Fame welcomed the inductees for 2026. It’s important to acknowledge those who have been an integral part of the business. From what it was to what it is.
5 Lessons ‘Dateline’ Can Teach Radio
(John Shomby) I am a Dateline junkie. I’ve watched so many episodes that I think I’m on the second time around with a bunch of them. Despite that, even though I know exactly when they are about to send me to a commercial break without offering me an answer…
Dial #250 Opens Call Attribution Service To Full US Radio Industry
A response tool built to replace hard-to-remember phone numbers in radio spots is no longer exclusive to iHeartMedia. Operator MDR Group is opening Dial #250 to every station and advertiser, adding Voice AI that finds the brand when a listener has forgotten it.
Westwood One NFL Study: Radio Wins Online Gaming Buyers
When it comes to NFL fans, ads that talk like the game pay off, especially on radio. A case study of an online gaming company's football-themed audio spots converted at a lower cost than generic messaging, and the NFL tie-in lifted recall, favorability, and purchase intent.
Julie Koehn: Local Radio Is A Mission, Not A Slogan
It doesn't take being in a big market for a radio station to make a big difference. That's the message from Lenawee Broadcasting Company President Julie Koehn, who shared the blueprint and belief behind what drives her Michigan stations in their community.
Grassley Maps The AM Act’s Hopes To Pass Through Senate
After weeks of calls to finish the job, the AM Act finally has a map for the Senate. A co-sponsor lays out how the bill could move, what it needs from his colleagues, and where it lands if the easy route doesn't pan out.
Warshaw, SFM Spar Over What Survives Of CEO Promise Claim
Jeff Warshaw says he is not chasing the Audacy CEO job in court. Soros Fund Management says his own complaint suggests otherwise, and it is asking a judge to hold him to that position before the case moves any further down the road.
Problem-Solving Selling: Find the Real Problem First
(Loyd Ford) The best salespeople don't just sell advertising. They solve problems. That begins before you walk into an advertiser’s business. Do your homework. Study their website. Look at their social media. Read reviews. Pay attention to their competitors. Don’t skip these “prep steps.”
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