Did You Give Your Client Three Months’ Notice?
(By Pat Bryson) You've just sold a brand new client. It may have taken weeks, months, or even years to get their agreement, but if you didn’t take the time to give them this one warning, it may be over before it starts.
Turning Around A Sales Slump – Part II
(By Loyd Ford) Last week we talked about turning around a sales slump and I stayed on the turf of nuts and bolts, but we all know that sometimes a sales slump – maybe often – is psychological. So, let’s address that more directly.
Are Sales Demographics Really Important?
(By Marc Greenspan) Many stations are penalized if even a portion of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we need to convey the value of consumers who are not 25-54.
Minneapolis AM Battles Hunger With Six-Figure Radiothon
Audacy Minneapolis raised more than $367,000 through 830 WCCO’s (WCCO-AM) 21st annual Hunger Mission Radiothon, supporting Union Gospel Mission Twin Cities in providing meals and care to those in need.
Saga Springfield Raises ‘Capitol’ Sum For Children’s Hospital
Saga Communications' Capitol Radio Group held its 18th Annual "Cares for Kids" Radiothon on November 16 and 17. The pre-Thanksgiving charitable event by 101.9 The Wolf, 103.7 WDBR, and WTAX-AM, supports Springfield, IL's St. John's Children's Hospital.
Trans-Siberian Orchestra Rocks KBBK Charity Concert In Lincoln
NRG Media's B107.3 in Lincoln, NE, kicked off its holiday season in the spirit of giving with some help from the Trans-Siberian Orchestra. On November 16th, B107.3 hosted the group for a charity concert which raised $5,759 for a local non-profit.
‘Guide AI, Don’t Fight It’ Is Leaders’ Message At Forecast
Forecast 2024 brought an expert session to take a pragmatic, honest dive into AI in radio featuring Beasley Media Group CEO Caroline Beasley, who discussed why that company’s ChatGPT ban lasted, “About 30 seconds.”
Biden’s Early AM/FM Campaign Gives Critical Swing State Boost
A recent study by Katz Radio Group has revealed how President Joe Biden's reelection campaign is using AM/FM to win the 2024 multicultural vote in swing states. The research focused on Black voters and the approval boost and voter intention boost radio made.
Independent Radio’s Agility Is Its Strength, Say Execs
The Forecast 2024 session, "Main Street Media: Where Local Broadcast Survives & Thrives," moderated by Justin Sasso, CEO of the Colorado Broadcasters Association, featured a panel of industry leaders discussing the vitality and future of local broadcasting.
AM/FM Radio Is A Farmer’s Best Friend, Finds New Katz Study
One of radio's biggest supporters throughout the lifespan of the AM For Every Vehicle Act has been the agricultural industry - a group with a substantial spending power of over $576 billion across its 4.5 million workers. So just how popular is AM/FM with farmers?
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
