iHeartMedia, Zimmer Lead 2024 Radio Mercury Awards Finalists


The 2024 Radio Mercury Awards has announced its finalists, featuring 118 outstanding radio and audio spots and campaigns. The Studio at iHeartMedia and Zimmer Communications lead in having the most radio group nods.

In the agency world, Arnold Worldwide and Highdive have the most spots vying for awards.

This year’s entered ads represent a wide variety of business sectors, from automotive to healthcare and telecommunications, showcasing the broad appeal and creativity within the radio advertising industry.

The panel for the final round of judging includes notable agency figures such as MEL Executive Creative Director Danny Alvarez, Creyentes Group Creative Director Marina Cuesta, BBH USA SVP, and Group Creative Director Alan Wilson, among others.

Radio Mercury Awards Chief Judge Mitch Bennett commented, “I’ve been a part of the Radio Mercury Awards as an entrant and a judge, and it’s always been an honor, but to be the chief judge and lead the jury to award the best of the best has been amazing.”

RAB President and CEO Mike Hulvey said, “Being in the room where it happens for the first time was incredible. Hearing the passion and esteem the jury had for radio and audio was exciting, and I look forward to honoring the finalists and awarding the winners at this year’s event.”

O’Reilly Auto Parts, known for one of the most iconic jingles in radio, will also be honored as the 2024 Radio Marketer of the Year. The award ceremony will be held on June 6 at Sony Hall in New York City.

A complete list of 2024 Radio Mercury Awards finalists – with playable spots – is available on the Radio Mercury Awards website.

Broadcast Radio Campaign: Agency, Production Company or Advertiser

Progressive Insurance
Arnold Worldwide

Renter’s MVP
Progressive Insurance
Arnold Worldwide

Calling All Truckers
Motel 6

Inflation Blues
Westerra Credit Union

“Replaced” Radio Campaign
Liberty Mutual
Copper Giants

Best Clean, Pants Down
DUDE Wipes

Danny’s Ideas
Jersey Mikes

Play It Safe Out There

Playable Radio
The Ohio Lottery Commission
Marcus Thomas LLC

Chain Restaurant, BBQ Smoker, Motorcycle
Sport Clips

The Place to Find a Place

KitchenAid Espresso Collection
Whirlpool Corporation

The Global Calming Crisis
The CLEO Institute
Zubi Advertising

The Undercover Names
The CLEO Institute
Zubi Advertising

Broadcast Radio Campaign: Radio Station or Group

Claritin 30 Doctor, Claritin Morning Person, Claritin Smelling Flowers
Audacy Studios

Refresh Computers-Richard-Walter-Barbara-Nancy
Refresh Computers
Cox Media Group

Pantry fight, Closet Fight and Garage Fight
Artisan Custom Closets
Dickey Broadcasting Company

Pass The Joint campaign
The Joint
Hubbard Radio

Jim Bob Jen
Roswell Tire and Appliance
Seven Mountains Media, LLC

Kevin the Dumpster Genie
Green Leaf recycling
Seven Mountains Media, LLC

Four Percent Campaign (Pepperoni, Legroom, Waiting)
The Studio at iHeartMedia

That’s Covered (Food Poisoning, Lawsuit, Missed Flight)
Goose Insurance
The Studio at iHeartMedia

When You Really Need a Win (Bangs, Nuts, Bus, Oatmilk)
Chumba Casino
The Studio at iHeartMedia

Buzz Connection
Steve’s Pest Control
Zimmer Communications

Epic Bug Rap Battles
Steve’s Pest Control
Zimmer Communications

Broadcast Radio Single Promotional Spot: Radio Station or Group

Liv 105 Sign On Promo
Audacy Studios

Up North, You Betcha
Cumulus/KQRS/Cragun’s Resort

Monster Cash, Joetown 107.5 codeword contest promo
Eagle Communications, Inc
Eagle Communications, Inc

Reminiscing about Driver Nation Lager Promo
The Drive Radio Station
Hubbard Radio Chicago

St. Angus Day Promo
The Drive Radio Station
Hubbard Radio Chicago

The Bears of Our Lives Promo
The Drive Radio Station
Hubbard Radio Chicago

Touchdown Flyaways
Townsquare Media of El Paso
Townsquare Media of El Paso


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