Old School Radio Helps Young Broadcasters For Vinylthon 2024
The College Radio Foundation's Vinylthon celebration is returning in 2024, scheduled for April 20 and 21. More than 150 radio stations across the world will dedicate their airwaves exclusively to vinyl records to raise money for CRF's Next Step Radio Scholarships.
Sustainable Broadcasting To Be Rewarded At NAB Show 2024
NAB Show is calling for entries for its 2024 Excellence in Sustainability Awards, returning to spotlight remarkable achievements in media technology and production that demonstrate sustainable impact and contribute to economic and social advancement.
Cumulus’ Ticket Raised $886k For DFW Charities In 2023
Cumulus Media Dallas has released its final 2023 tally for community fundraising in the DFW Metroplex. Between the cluster's five stations, more than $2.69 million was collected for a variety of non-profit organizations supporting children, seniors, and others in need.
Digital Synergy Is Key In Marketron’s 2024 Radio Revenue Outlook
Despite misconceptions about its effectiveness as an advertising medium, radio stands firm against digital competition. Marketron has released a sunny 2024 revenue outlook as radio continues to prove its durability and relevance in the advertising world.
iHeartMedia Consolidates Nationwide Ad Sales Divisions
In its continued restructuring of its organizational operations, iHeartMedia has announced a significant shake-up of its advertising sales departments. In a company memo given to Radio Ink, iHeart leadership outlines plans to capitalize on digital and data-driven assets.
Devaluing Radio
(By Mike McVay) One can drive across America and hear no air talent 7:00pm-6:00am. No talent of any kind. Not a local personality, not a voice-tracked talent, no syndication, and not even a personality created by Artificial Intelligence.
Those Radio Play-By-Play Folks Must Be Onto Something
(By John Shomby) Nielsen revealed that, on average, 3.5 MILLION listeners tune in to pro football on the radio. Imagine having numbers like those with your radio station. What lessons can day-to-day radio take from play-by-play sports?
Let’s See The Algorithm Do This
(Buzz Knight) We must embrace the new possibilities of technological advancement and the growth of artificial intelligence. I worked up this exercise to point out the vital importance of the human touch. Here are things an algorithm cannot do for radio stations:
Top Strategies To Introduce Digital Advertising To Radio Clients
Radio Ink asked the industry's top digital sales professionals, "How do you introduce digital advertising to a client who has exclusively purchased on-air spots in the past?” Here are some plans direct from radio’s advertising trailblazers:
Lowe’s Finishes High Again For January’s Top Advertisers
There was little change in the past week as Lowe's again led the pack of radio's top national advertisers. The home improvement giant continues to spread its consistent message, staying top of mind for consumers as the nation hunkers down through winter.
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