The Selling Strength of Personalities
(By Mike McVay) I remember the days of Rush Limbaugh delivering live daily endorsements. His reads for Snapple stand out to me. Operators who recognize the value of air talent have an advantage that stands the test of competition from digital.
MASH’s Four Lessons For Radio – 40 Years Later
(By John Shomby) A few weeks back I stumbled on to a very interesting two-hour special called MASH – The Comedy That Changed Television Forever. Not to age myself, but I was a regular MASH viewer for most of its 11 seasons. (NO wisecracks!)
What AI Can’t Replace
(By Buzz Knight) I (among others) have a growing concern that the motivation for many companies to integrate AI is based primarily on cost-cutting measures. Let’s look at three early considerations around AI that radio operators and owners shouldn't skip:
NewsNation Audio Network Brings Cable Clips To Radio Stations
Nexstar Media Group's NewsNation is spreading its brand into radio with the launch of the NewsNation Audio Network. The new initiative distributes audio clips from NewsNation reports and programming to radio stations and audio platforms nationwide.
As FCC Gets Tough With Radio, Starks Picks Policy Advisor
As the FCC begins to take a more heavy-handed approach toward radio, Commissioner Geoffrey Starks has welcomed a new policy advisor to his team. Milla Anderson comes to Starks' office after serving as Policy Advisor for Representative Ann McLane Kuster.
Broadcasters Foundation Brings Back O’Brien As Golden Mic Host
The Broadcasters Foundation of America has revealed the host of its 2024 Golden Mic Award gala on March 4. Emmy-winning journalist Soledad O’Brien will return as the evening’s emcee after first taking on the role of event host last year.
Lowe’s Leans On Radio As Winter Weather Ravages The US
In the wake of extreme cold and snow across much of the US, home improvement chain Lowe's is taking full advantage of both the weather and radio's reach. The brand rebounded to the number one spot in Media Monitor's weekly list of radio's top national advertisers.
Audacy, iHeart, and SiriusXM Help NYC Non-Profit Raise $1m
NYC-based non-profit WhyHunger wrapped up its annual Hungerthon campaign, raising seven figures with the united help of major radio companies. Audacy New York, SiriusXM, and iHeartMedia New York all pitched in to tackle the root causes of hunger in the US.
Report Finds Major Oversight In Selling One Of Radio’s Strengths
The latest edition of The Myers Report, which has studied advertising and media sales trends for more than four decades, found 2023's top "weak spots" for sellers, and radio sellers could get the upper hand by knowing how to sell one of the biggest blind spots.
FCC To Illinois Owner: Pay Up Or Give Up Your Licenses
The owner of an Illinois AM and a Missouri FM may lose his licenses for both over tens of thousands in unpaid regulatory fees to the FCC. Daniel Stratemeyer's debts date back to fiscal years 2010, 2012, and 2013 to a total of $24,949.70 with interest and penalties.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
