AI Audio Ads Raise Brand Favorability In Veritonic Study
Amid consumer unease about the role artificial intelligence will play in our society and media, can an AI-generated audio commercial surpass human production? A new Veritonic study may have the answer based on an audio campaign for Intel.
Global Ad Market Health On Track For Healthy Growth In 2024
In 2023, the global advertising and marketing sector experienced a growth slowdown to 4%, however, a rebound is on the horizon for 2024 according to PQ Media. The firm's latest forecasts indicate a surge in growth to 7.7%, fueled by political advertising.
Meta Decision Overshadows Entravision’s 2023 Earnings Reveal
Hispanic broadcaster Entravision Communications delayed its Q4 2023 earnings call after a bombshell decision from Meta to end its Authorized Sales Partner program. This development could lead to a substantial impact on Entravision's revenue streams.
Paige Nienaber’s Midweek Idea Dump: Summer Umbrellas
(By Paige Nienaber) When I got to Kiss 102 in Charlotte in July 1989 they were doing “The 102 Days Of Summer.” Ugh. And the competition was doing “The 108 Days Of Summer.” Double ugh.
How Many Stars Does Your Show Need?
(By Jeff McHugh) Compare our industry to other entertainment. When was the last time you saw a great motion picture, television show, or play featuring one big-name star surrounded by a bunch of nobodies?
Have You Pitched A Trucking Company Lately?
(By Chris Stonick) That is an outstanding idea! According to the American Trucking Association, currently, there are 90,000 open driver jobs in the country. By 2030. The shortage is projected to balloon to 160,000.
St. Petersburg Radio Station Gets Its First Studio In Ten Years
After a decade of operating without a permanent base, Florida's Radio St. Pete has finally established a physical studio. The nonprofit station has moved into a co-working center in downtown St. Petersburg, which will host the broadcast space for Sunshine 96.7.
The FCC Puts More East Coast Pirates In Its Sights
The Federal Communications Commission continues its aggressive enforcement actions against pirate broadcasters across the US. Their sweep of the eastern seaboard led to two new Notices of Illegal Pirate Radio Broadcasting in New Jersey and South Carolina.
Nielsen: Radio Is America’s Number One Mass Reach Medium
In 2023, Nielsen dropped the blockbuster news that AM/FM radio's total audience overtook television for the first time in history. Days short of the first anniversary of that study, Nielsen now reveals that three-percent advantage has soared as TV gets left behind.
In Vegas, Two Hispanic Stations Go With GeoBroadcast Boost
Activo Broadcasting LLC, the operator of Las Vegas' KADD and KXLI, has announced a partnership with GeoBroadcast Solutions to implement the company's MaxxCasting system, to give a substantial boost in broadcast coverage and signal quality for both stations.
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