In North Carolina, iHeart Greensboro Rallies For Kids In Need
For the first time since the pandemic, iHeartMedia Greensboro, NC hosted its Radio Rally for Kids, benefitting Brenner Children’s Hospital. Hosted by Mix 99.5 (WMAG) and Hits 100.3 (WMKS), the event was broadcast live from the hospital’s music therapy space.
Road To Revenue: AM/FM Radio Drives Auto Parts Purchasing
When it comes to buying auto parts, there are two main shopper types: 'Do-it-yourselfers,' who spend 16% more than the average, and 'Mega-milers,' who drive more than 200 miles weekly. The best way for advertisers to reach both of them? Radio.
Pfizer Finishes Q4 As Radio’s Top National Advertiser
National radio advertising closed the year on a high note with another record-breaking week. Pfizer topped the charts with an unprecedented 154,218 spots played during the final week of December - the largest number of ad plays of any single advertiser in 2023.
Paige Nienaber’s Midweek Idea Dump: Q1 Promo Bonanza
(By Paige Nienaber) In one of my first Radio Ink pieces, I referred to Trans-Siberian Orchestra tickets and how these are great prizes. I might have added, “So for God’s sake don’t waste them with some lame digital entry methodology.”
Don’t Miss These 5 Biggest Sales Opportunities Of 2024
(By Loyd Ford) Life is full of opportunities if we learn to recognize them. My dad used to say, “Luck is where preparation and practice meet opportunity.” In 2024, our five biggest opportunities will start with us and where we lay our focus regularly.
Radio’s (Actually) Secret Weapon
(By Marc Greenspan) What are Radio's greatest strengths? Reach, frequency, and immediacy are typically the first to come to mind. But there's one secret strength Radio has that other media do not and cannot have.
NAB Opens 2024 Crystal Radio Awards Submission Window
The National Association of Broadcasters has opened the 2024 Crystal Radio Awards entry window. The Crystals will again honor ten exemplary stations that have demonstrated a profound commitment to their local communities.
Radio Ink’s 10 Most-Read Stories Of 2023
As 2023 settles into the rearview mirror, it's time to reflect on the year that was in radio. from groundbreaking industry changes to stories about the triumphs and falls of radio's people, we present Radio Ink's 10 Most-Read Stories Of 2023.
2024’s Arrival Was The End For Five Oregon Coast Radio Stations
As the clock struck midnight on January 1, Oregon's Yaquina Bay Communications ceased operation. The company was foreclosed on in August, following a lawsuit from Oregon Coast Bank. The bank was the sole bidder at a sheriff's sale on December 5.
As 2023’s Season of Giving Tally Ends, It’s Clear: Radio Matters
Radio stations turned in their final collections this week, officially wrapping up Radio Ink‘s 2023 Season of Giving Tally. In the week before Christmas, the total climbed to $24.72 million, besting 2021’s finale - but did radio beat 2020's $28.5m in the past seven days?
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
