Want To Get The Most Out Of Your Audio Ad? You’ll Need Music
Despite its significant impact in advertising, music often finds itself sidelined in marketing discussions, introduced as an afterthought. However, recent success among young audiences proves that an ad's music bed or branding can make or break a campaign.
Blast From The Past: Scott Donovan, 1990
Happy Friday! This week’s Blast From The Past comes from Scott Donovan at KHOK in Great Bend, KS back in 1990. Send your Blast From The Past to our Online Editor Cameron Coats for your chance to be featured.
Westwood One Ready For College Basketball Championship Week
Westwood One has announced its calendar of coverage for the NCAA Men's and Women's Basketball Conference Championship Week. Including 24 games, the tips off with the Ohio Valley Conference Championship on March 9 and will continue up to Selection Sunday
Colorado Public Radio CEO Discusses Layoffs and Restructuring
Colorado Public Radio's leadership is addressing the organization's 8% workforce reduction, affecting 15 full and part-time positions across various departments. The layoffs affect CPR's dedicated podcasting unit and music staff.
More Than $1 Million Raised For Johns Hopkins By Baltimore’s Mix
Audacy Baltimore's Mix 106.5 (WWMX) has once again showcased the strength of radio's community spirit through its 35th annual Radiothon for Johns Hopkins Children's Center. Mix raised more than $1.4 million to support the Children’s Miracle Network member.
Saga Ready For Takeoff As Financial Optimism For 2024 Abounds
Despite a soft start to Q1, Saga Communications' optimism for the year ahead defined its first earnings call of 2024. Saga CEO Chris Forgy compared the company to an Airbus A330 aimed down the runway and speeding for takeoff with eyes on the skies.
Programming Roles Remain Weakest Area For Women In Radio
Programming continues to see a need for more female leadership, especially in the Top 100 markets, according to the Mentoring and Inspiring Women in Radio's annual Gender Analysis Study. However, consistent growth continues in the General Manager role.
In Ohio, K105 Adds $147k To Country Radio’s St. Jude Fundraising
Cumulus Media's Youngstown, OH station K105 (WQXK) is adding to Country radio's remarkable funds already raised for St. Jude Children's Research Hospital in 2024. The station collected $147,834 during its two-day radiothon.
Price Brothers Introduce AI Voice-Cloning For Host-Read Ads
Digital audio advertising firm Price Brothers unveiled its artificial-intelligence-driven Contextual Advertising service for host-read podcast ads. The service uses dynamic targeting with voice cloning technology to create more relevant and engaging ads.
AM Act Gets 218th Voting Sponsor In US House, Ensuring Majority
The AM For Every Vehicle Act has hit the magic number of voting co-sponsors needed to pass the legislation through the US House of Representatives. The House version of the bill, led by New Jersey Representative Josh Gottheimer, announced its 218th supporter.
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