Digital Synergy Is Key In Marketron’s 2024 Radio Revenue Outlook
Despite misconceptions about its effectiveness as an advertising medium, radio stands firm against digital competition. Marketron has released a sunny 2024 revenue outlook as radio continues to prove its durability and relevance in the advertising world.
iHeartMedia Consolidates Nationwide Ad Sales Divisions
In its continued restructuring of its organizational operations, iHeartMedia has announced a significant shake-up of its advertising sales departments. In a company memo given to Radio Ink, iHeart leadership outlines plans to capitalize on digital and data-driven assets.
Devaluing Radio
(By Mike McVay) One can drive across America and hear no air talent 7:00pm-6:00am. No talent of any kind. Not a local personality, not a voice-tracked talent, no syndication, and not even a personality created by Artificial Intelligence.
Those Radio Play-By-Play Folks Must Be Onto Something
(By John Shomby) Nielsen revealed that, on average, 3.5 MILLION listeners tune in to pro football on the radio. Imagine having numbers like those with your radio station. What lessons can day-to-day radio take from play-by-play sports?
Let’s See The Algorithm Do This
(Buzz Knight) We must embrace the new possibilities of technological advancement and the growth of artificial intelligence. I worked up this exercise to point out the vital importance of the human touch. Here are things an algorithm cannot do for radio stations:
Top Strategies To Introduce Digital Advertising To Radio Clients
Radio Ink asked the industry's top digital sales professionals, "How do you introduce digital advertising to a client who has exclusively purchased on-air spots in the past?” Here are some plans direct from radio’s advertising trailblazers:
Lowe’s Finishes High Again For January’s Top Advertisers
There was little change in the past week as Lowe's again led the pack of radio's top national advertisers. The home improvement giant continues to spread its consistent message, staying top of mind for consumers as the nation hunkers down through winter.
Former Bullitt-Owned Station Gifted To Washington State University
Northwest Public Broadcasting received a unique gift to expand the NPR affiliate's coverage in Washington state: the FCC license for KOHO 101.1. The in-kind gift and grant to Washington State's Edward R. Murrow College comes from the Sleeping Lady Foundation.
Alaska’s Longest Running Radio Show To End After Six Decades
Problem Corner, on Juneau's KINY-AM, is set to air its final episode on Friday after nearly 70 years. The decision to end the show came after a change in station ownership and the desire of host Wade Bryson, who has led the program for 16 years, to retire.
Are You Starting 2024 With Profit In 2026?
(By Pat Bryson) I hope by now you have been talking with all your clients about 2023. In selling ahead, I'm sure you've encountered objections to scheduling longer than a few weeks or months. You've probably heard variations on these:
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
