In Pre-Oscar Push, NBCUniversal’s Peacock Put Radio To Work
Ahead of the 2024 Oscars, a major video streamer took advantage of radio's audience reach. NBCUniversal's Peacock, the streaming home of Best Picture winner Oppenheimer, leaped onto Media Monitors' list of radio's top national advertisers.
SiriusXM Uses Oscars To Launch New ‘Closer’ Brand Campaign
In November, SiriusXM announced Uncommon Creative Studio as its creative agency of record for the satellite broadcaster's massive rebrand. Now the duo has debuted a new national brand campaign titled "Closer," using the Academy Awards as its launchpad.
A Prospecting System That Works
(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Why People Give You Money
(By Loyd Ford) We all know that the more people you see, the more people you sell. But why do people give you money? Maybe we don’t ask that question enough or study that question enough because people give you money for a wide variety of reasons.
Cromwell Media’s WMCI Gets More Aid To St. Jude From Mattoon
Cromwell Media's stations in Mattoon, IL, set a new cluster record by collaborating with 136 community partners to raise $130,427 for St. Jude Children's Research Hospital. WMCI 101.3 led the charge, courtesy of air talent Bub McCullough and Renee Fonner.
ZIPping Through the Data
(By Marc Greenspan) We recently ran across an article from the Christian Music Broadcasters that preached the value of using your ZIP codes - specifically, a station’s database. Let’s assume (yes, a dangerous word) that you have a robust listener database.
Columbus’ WWCD Replacement Ends Abruptly After 36 Days
It was billed as 'A Better Alternative,' but now the Columbus, OH, FM frequency formerly hosting WWCD has exited the genre after five weeks. Delmar Communications and ICS Communications' 93X (WXGT) is now My 92.9, carrying an Oldies format, as of March 8.
OUT NOW: Celebrating 50 Years of NYC’s WBLS
Radio Ink’s March issue celebrates monumental achievements by the industry’s Black trailblazers. Look inside for Radio’s African American Future Leaders, a celebration of 50 years of WBLS, an interview with Aduacy’s Skip Dillard, and more!
Audacy’s Idil Cakim: Radio Vital To Sway Gen Z, Multicultural Votes
Over-the-air radio plays a crucial role in providing reach to voters that TV and digital can’t. Radio Ink sat down with Audacy SVP of Research and Insights Idil Cakim to discuss recent Nielsen findings every candidate will need.
Radio Celebrates International Women’s Day
From the US' largest radio operator to college radio, stations across the country are banding together to recognize the invaluable and irreplaceable contributions of women to the industry for International Women's Day and Women’s History Month.
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