Bouvard: Radio’s Magic ROI Numbers Are 24%-18%-36%
Last week, Radio Ink reported on a recent UK study from Thinkbox underscoring the robust return on investment that radio and other audio platforms offer advertisers. Now Cumulus Media Chief Insights Officer Pierre Bouvard is expanding on those findings.
The Extinction of the Non-Compete
(By Mike McVay) The recent FTC ruling, appearing to eliminate the Non-Compete, has been met with mixed reviews. At first blush, it appears to enable almost anyone to go wherever they want whenever they want... which would be the wrong take.
Going Up Against The Big Dog
(By John Shomby) You’re going up against a station in your market that has been #1 for a very long time - The Big Dog!! For a task that may seem insurmountable, here are 6 steps that could help you take them down.
Hijacked!
(Buzz Knight) We have all been part of this nightmare before: a meeting of the minds is convened to accomplish something crucial. Goals were laid out in advance. Everyone seems aligned with the correct intent. Then, out of nowhere…
Phoenix’s Power 98.3 Chooses A New Current With R&B Shift
Desert Valley Media Group's Power 98.3 (KKFR) in Phoenix has followed through on its promise of a new sound for the station with a Monday transition to an R&B and Classic Hip-Hop format. The shift also includes a new logo as part of a revamped visual identity.
Progressive Can’t Stay Out Of The Top Spot For Long
Spring fever could only hold Progressive Insurance out of the top spot for radio's national advertisers for one week as the insurance giant retakes the lead. After a big week for home improvement brands and landscaping, the order has been shaken up, per Media Monitors.
The Freak Flag Has Flown In Dallas As iHeart’s Eagle Returns
iHeartMedia Dallas has abandoned its "free-flowing" hot talk experiment, 97.1 The Freak (KEGL), after eighteen months. The station fired its entire air staff, including Texas Radio Hall of Fame host Mike Rhyner, on April 26, returning the signal to Rock as The Eagle.
Columbus’ WWCD Shuts Down Entirely Following Format Fight
Columbus, Ohio's WWCD Radio has "played its last song" as the station shuts down its stream following a long, public battle to save the Alternative signal after 34 years. The announcement of the station’s closure was made via the CD 92.9 Facebook page.
New Study Shows Emotional Radio Ads Overcome Fear, Mistrust
A new study led by University of Illinois Urbana-Champaign communication professor Brian Quick has highlighted the effectiveness of radio as an emotionally charged ad medium in increasing support for organ donation among listeners not registered as donors.
Anti-Union Hispanic Radio Ads Cause Consternation In California
As Hispanic radio continues its rapid growth within the industry, major agricultural organizations in California have invested millions in Spanish-language radio advertisements aimed at discouraging farmworkers from participating in union elections.
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