Know Your Audience
(By Mike McVay) One of the first questions I ask when interviewing a new potential client radio station is “Who are you targeting?” People throw gender and age at me, but they often know little about who makes up the group they desire to attract.
The Art of the Interview
(By John Shomby) I listen to at least one radio station daily. Periodically, I catch on-air interviews with artists and other notables noticing repeatedly how few personalities really know how to interview.
Music Saved Us: Putting The Songs Back In The Front Seat
(By Buzz Knight) Sometimes we take the best things in life for granted. We frequently go through a day without realizing what is important. While this is often extended to people, health, sustenance, and housing, I have focused great attention on another central to radio.
As Tax Season Kicks Into High Gear, Prep Services Seek Radio
As peak tax season approaches, this week’s Spot Ten from Media Monitors reflects the growing focus on preparation, with a national brand making a major leap into third place after surging 64 spots from January 20 through 26.
Steel City Media To Ignite Digital Sales With Townsquare Teaming
As teased in a larger announcement last week, Townsquare Media has announced a new strategic digital advertising partnership with Steel City Media. The deal brings the Townsquare Ignite platform to Steel City's stations in Pittsburgh and Kansas City.
New Yorkers Showcase AM/FM Radio’s Influence on Car Buyers
In December, it was revealed that a majority of American drivers wouldn't buy a car without an AM/FM receiver. Now new info from the United States' largest radio market is again showing how influential the medium is to the automotive industry.
Supreme Court Again Weighing FCC’s Interpretative Authority
The Supreme Court could again limit the FCC’s interpretative authority, continuing a trend set by last year’s ruling that ended "Chevron deference." Last week, the high court heard arguments examining whether district courts must adhere to FCC elucidations.
$2.8 Billion OTT Market Opens New Doors for Radio Ad Sellers
One of BIA Advisory Services' top revenue opportunities for radio sellers is looking even more promising one month into 2025. According to new analysis from the group, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans in.
Spinning Old Relationships Into New Money
(By Loyd Ford) As a seller, you used to have XYZ account. They stopped advertising during the pandemic. Here are 6 valuable resources that radio salespeople can use to reconnect with clients who have stopped advertising:
At Home, At Work, In The Car
(By Steve Allan) Savvy radio veterans will remember that title phrase as the basis of most music radio imaging. While this three-pronged listening approach still applies in diary markets, it is no longer useful in the PPM world.
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Sales Tips for Your Best Q4
