Paige Nienaber’s Midweek Idea Dump: Chomping At The Bit
(By Paige Nienaber) Today, let’s talk about Bit Marketing - which is nothing more than ensuring that you have promotional content on the air, always. TR: something to talk about in addition to begging for app downloads.
You Make Your Money During The Day
(Randy Lane) Setting up a content segment on the fly is hit or miss. There’s a story about Jerry Seinfeld giving a young Chris Rock career advice. Rock asked Seinfeld, “What do you do during the day?”
He Gets It!
(By Rick Fink) I received the below email from a client and avid reader of ENS on Sales. It’s a reply to last week’s column, "Winning the SEO Name Game." This manager and his team completely understand how radio and digital work for their clients.
NAB Toolkits, Events To Prep Broadcasters For 2024 Election Tests
With a little over two months to go until the 2024 general election, the NAB has announced a multi-pronged approach to bolster election coverage capabilities for broadcasters. The comprehensive initiative includes a digital toolkit plus live and digital events.
LAST CHANCE To Win Radio Masters Sales Summit Ticket + Hotel
Enter to win one registration for the 2024 Radio Masters Sales Summit, on September 10 and 11, and accommodation at the Cincinnati Airport Marriott. Entries will be accepted through tonight, August 28, at 11:59p ET.
Rutgers Basketball Won’t Remain On Ex-WCBS, Moves To WFAN
Good Karma Brands' Local Marketing Agreement for New York City's storied WCBS-AM may have included that Mets broadcasts remain on the signal, but another team is jumping to a different Audacy AM station in town.
Easing Ad Fears: Hard News Holds Revenue Potential for Radio
The demise of WCBS-AM in New York has led to increased conversation over the state of news profitability in radio. With brands remaining afraid to advertise alongside the news for fear of what perceptions they might be attached to, those fears appear to be unfounded.
FCC Receives Over 800 Comments On AI Regulation In Two Days
The FCC's Notice of Proposed Rulemaking that would mandate clear disclosures from broadcasters when using artificial intelligence in political ads on radio and TV has been stirring both sides of Capitol Hill. Now that divide appears to have gone mainstream.
Program Directors: On the Brink of Extinction?
(By Mike McVay) I’ve seen firsthand the desire to reduce cost, making the role of the PD expendable, and witnessing the rating erosion that followed situationally. What I am seeing today is beyond that. The PD is now an endangered species.
On 9/3, It’s New Year’s Day All Over Again
(By John Shomby) Labor Day weekend, for most, is the last official summer weekend. Vacations end, most schools are in session or are getting ready to start, and the days are getting shorter. But most importantly, attitudes change after Labor Day.
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Beasley Celebrates 65
