Audacy Selects SPARC Media Hub as Promotional Partner
Audacy has entered into a new partnership with SPARC Media Hub, selecting the company as its preferred promotional workflow system. The collaboration will cover Audacy's promotional strategy, campaign management, and prize fulfillment.
Daniel Alegre To Lead TelevisaUnivision As New CEO
TelevisaUnivision has announced the appointment of Daniel Alegre as its new Chief Executive Officer. Alegre succeeds Wade Davis, who will transition to the role of Vice Chairman of the Board of Directors and continue on the Board's Executive Committee.
Gen Z and Millennials Lead Gains In Spoken Word Audio Audience
Despite common misconceptions about their preferences, Gen Z and Millennial listeners are driving the growing popularity of spoken word audio content. New data shows the 13-34 age group is tuning in to news, talk shows, and podcasts more than ever before.
Inclusive Advertising Could Be A Boon For Radio Buyers
For companies that advertise on radio, there has been a recent push to better represent the multicultural that the medium serves. For those on the fence, new research suggests that diversity in marketing isn't just socially responsible - it's fiscally beneficial, too.
Lexus Touts Podcast Ads For 14-Point Electric Vehicle Brand Lift
As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential buyers in an immersive environment. Data from the campaign, shared by Audacy and Nielsen, shows sizeable lifts in key brand metrics.
Women to Watch: Pat Bryson
(By Charese Frugé) Pat Bryson is CEO of Bryson Broadcasting International, a consulting firm that specializes in shaping and maximizing the revenue departments of radio and television stations around the world. “When my clients hire me, they get me,” she says.
Radio Recruitment Dollars: Lesson Two
(By Chris Stonick) To be successful with a new venture, it’s important to have the maximum amount of information allowed by law. So, let me lay out more important statistics that will give you power on recruitment calls.
AdLarge Takes Over Ad Sales for Crystal Media Networks
AdLarge has announced a new partnership to handle all advertising sales for Crystal Media Networks, which will rebrand as Portfolio Media in the new year. The collaboration will take effect immediately, targeting the 2025 upfront and broadcast year.
AM Radio For Every Vehicle Act Passed To House Floor For Vote
419 days after the Senate version passed from Committee to the floor, the AM Radio For Every Vehicle Act is now open to be voted on by the full House of Representatives. The text of H.R. 8449 was approved by the House Energy and Commerce Committee.
NAB Fights musicFIRST In Ongoing Battle Over FM Duplication
The NAB is fighting back against the musicFIRST Coalition, the Future of Music Coalition, and REC Networks concerning the FCC's decision to reinstate the FM radio duplication rule. The organization has filed a detailed response to the opposition, arguing its case to the FCC.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
