Sell Out Your Weekend Inventory
(By Marc Greenspan) Most veteran radio advertisers perceive weekends as a bonus. Even worse, they may consider weekends as a throw-in that helps to bring in the primetime cost per point. This creates the perception that weekends have no value, which is far from the truth.
Steve Smith Celebration
A celebration of Steve Smith's life is being held Friday, September 16th at Katz's in New York City from 12P to 2P. The cost of the event is $70 per person and includes lunch. RSVP HERE. Smith died unexpectedly in his sleep on July 7th.
6 Ways To Get More Revenue From Existing Customers
(By Loyd Ford) It is less expensive in expense, time, energy and effort to focus on existing clients. So, we thought we might look at ways you can increase your opportunities to help existing clients.
Do You Mind If I….Take Notes?
(By Rick Fink) It seems like a silly little question, and in some ways it is. But it can also have a profound impact, and just might be so obvious that it catches them off guard and captures their attention.
The Excitement Of Media
(By Mike McVay) It’s easy for those of us who’ve been in media for a longtime to forget the feeling of excitement we once had to work in Radio. The thrill of walking into a station.
From Sidekick To Center Stage
(By Jeff McHugh) Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally.
BFOA Remembers Frank Boyle
The Broadcasters Foundation of America has set up The Frank Boyle Memorial Fund to honor the respected broadcaster. Boyle, who began his radio career in 1953, passed away at the age of 96.
Readers React To The Podcast Movement Apology
Many Radio Ink readers were interested in the Ben Shapiro/Podcast Movement controversy from last week. Shapiro spoke about it on his show Friday. Daily Wire contributer Matt Walsh did as well. If you missed the story, here it is again, with all of our reader comments....
The Power of Sports Sponsorships
At our Radio Masters Sales Summit, September 22-23 in Miami, Matt Sunshine will be interviewing Judd Norris, SVP of Corporate Sponsorships for the Arizona Super Bowl Host Committee. Radio Ink President and Publisher Deborah Parenti has a preview of that interview with Matt HERE
NAB Show NY Radio Session Revealed
NAB Show New York has unveiled one of two radio-focused tracks taking place in October in New York City. The 'Radio Reimagined: Charting Radio’s Future' conference is geared towards station-level radio managers, programmers and operators from all market sizes.
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