Prospects Are Where You Find Them
(By Pat Bryson) A a flat tire and an enterprising tree service employee led me to wonder: when was the last time one of our salespeople seized the opportunity to create a new, potential customer while going about their daily life?
She Used Clickbait… You Won’t Believe What Happened Next!
(By Jeffrey Hedquist) Clickbait, or using intriguing headlines that lead us to click on a link, has been used for generations - long before we were clicking. Advertising pioneer John Caples was using “clickbait” as early as 1927. Why? Because we're all curious!
Sales Lessons From My Dog, Spiderman
(By Loyd Ford) I’m just like all the other dog owners in the world, except I may be worse. At my house, we have a dog named Spiderman. Want to know his real secret? He is one of the best salespeople on Earth.
Binnie Media Rallies Support For New Hampshire Blood Drive
Binnie Media's New Hampshire radio stations actively supported the 41st Annual Gail Singer Memorial Blood Drive in downtown Manchester on August 21 and 22. This year’s drive collected more than 1,000 units of blood, exceeding the Red Cross’ goal by 58 units.
WCBS-AM Bids Farewell To New York City With Final Tribute
At 12:01a, WCBS-AM signed off the air after more than fifty years of delivering news to New York City. There to mark the end of the era was station anchor Wayne Cabot, who recalled the great names that graced the AM over the strains of John Lennon's "Imagine."
Christian Broadcasters Testify To The Continued Power Of Radio
As Christian radio fuels the highest rates of station growth in the US, National Religious Broadcasters took the opportunity to ask its leaders and member stations about the continued power of radio against digital media and how it reaches their specific audiences.
There’s Nobody Left To Call On!
(By Scott Vowinkle) “All the good accounts are taken.” “Nobody wants to spend money on advertising.” The list goes on. If you’re a sales manager, you’ve heard them all. If you’re a salesperson, you may have said these out loud, or at least thought them.
Florida Man To Spend Life In Prison For Murder Of Radio Host
Bursey Armstrong will spend life in prison for the murder of Jacksonville radio personality Tasheka Young and her unborn child. The sentencing was handed down on Thursday in an emotional courtroom where Armstrong appeared unrepentant in the face of his crimes.
iHeartMedia and Premiere Networks To Carry Global Citizen Fest
For the twelfth year in a row, iHeartMedia will be the exclusive US audio partner for the Global Citizen Festival. Broadcasting on September 28 from Central Park, the event, aims to rally support for global issues such as hunger, climate change, and gender inequality.
NAB Concerns Convince FCC To Adjust AI Ad Comment Schedule
After a petition from the NAB, the FCC Media Bureau granted a partial extension for the filing of comments and replies concerning the regulation of AI-generated content in political ads.
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