Live, Local, and Resilient
(By Buzz Knight) We all know radio takes its punches from time to time, but I want to specifically shine a light on the blood, sweat, and tears shed in the aftermath of Hurricane Helene and elevate some of the most important and powerful aspects of the medium.
BFoA Offers Emergency Helene Aid to Radio Professionals
As more federal and private aid is rushed to the areas of the Gulf Coast and Appalachia affected by Hurricane Helene, the Broadcasters Foundation of America is providing emergency financial assistance to radio and TV professionals affected by the storm.
Pfizer Drops from Radio’s Top Spot As Q4 Ad Churn Begins
After a monster month of spot play, pharmaceutical giant Pfizer had a dramatic drop in the Media Monitors "Spot Ten" list for the first week of the fourth quarter. From September 30 to October 6, Progressive reclaimed the top spot with a highly consistent 61,744 ads.
iHeartMedia Taps Whalar Group To Bring Influencers To Radio
iHeartMedia has reached a new partnership with global influencer marketing and talent management company Whalar Group. Through this alliance, iHeart and Whalar will assist creators looking to expand beyond social media into audio platforms.
Beasley Media Extends Debt Window From 2026 To 2028
Following a slight extension, Beasley Media Group has closed its debt exchange and tender offer following its successful completion. The offers resulted in 98.4% participation, with $184.9 million in new exchange notes and 179,424 shares of Class A Stock issued.
Minnesota Twins Baseball to Continue on 830 WCCO
The Minnesota Twins and Audacy have penned a multi-year extension of their radio broadcast partnership. This agreement ensures that Twins baseball will continue to air on the flagship station 830 WCCO-AM and be simulcast on 102.9 The Wolf (KMNB).
SiriusXM Report: AM/FM Beats TV in Trust and Ad Acceptance
A SiriusXM Media report, conducted with Edison Research, is highlighting the continued benefits of traditional radio in national advertising campaigns. With its combination of trust, reach, and affordability, AM/FM remains a valuable asset to build credibility.
SummitMedia Teams With Townsquare To Ignite Digital Growth
SummitMedia is forming a digital advertising alliance with Townsquare Media to expand its digital reach into new markets. Summit will utilize Townsquare's Ignite division to enhance its digital offerings through the newly formed Summit Interactive.
Harris, Trump Continue Radio and Podcast Push Into Final Month
With less than a month until Election Day, Vice President Kamala Harris is expanding her audio campaigning with appearances on The Howard Stern Show and the Call Her Daddy podcast. Harris will talk with Stern on October 8 via his exclusive SiriusXM channel.
Turning ‘Mini-Contracts’ Into Big Orders
(By Pat Bryson) Our presentations to our clients should be DIALOGUES not MONOLOGUES. Far too often, we ask for money by spouting all we know about our stations and our advertising in general. We talk about us, us, us instead of them, them, them.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
