Women to Watch: Pat Bryson
(By Charese Frugé) Pat Bryson is CEO of Bryson Broadcasting International, a consulting firm that specializes in shaping and maximizing the revenue departments of radio and television stations around the world. “When my clients hire me, they get me,” she says.
Radio Recruitment Dollars: Lesson Two
(By Chris Stonick) To be successful with a new venture, it’s important to have the maximum amount of information allowed by law. So, let me lay out more important statistics that will give you power on recruitment calls.
AdLarge Takes Over Ad Sales for Crystal Media Networks
AdLarge has announced a new partnership to handle all advertising sales for Crystal Media Networks, which will rebrand as Portfolio Media in the new year. The collaboration will take effect immediately, targeting the 2025 upfront and broadcast year.
AM Radio For Every Vehicle Act Passed To House Floor For Vote
419 days after the Senate version passed from Committee to the floor, the AM Radio For Every Vehicle Act is now open to be voted on by the full House of Representatives. The text of H.R. 8449 was approved by the House Energy and Commerce Committee.
NAB Fights musicFIRST In Ongoing Battle Over FM Duplication
The NAB is fighting back against the musicFIRST Coalition, the Future of Music Coalition, and REC Networks concerning the FCC's decision to reinstate the FM radio duplication rule. The organization has filed a detailed response to the opposition, arguing its case to the FCC.
Morelle Warns of AI Misuse in Elections, Supports FCC Ad Rule
Congressman Joe Morelle (D-NY), Ranking Member of the House Committee on House Administration, is the latest to express strong support for the FCC’s proposed rule on disclosing AI-generated content in political ads aired on radio and TV.
Paige Nienaber’s Midweek Idea Dump: An Easy Autumn Trio
(By Paige Nienaber) First, if you were in Cincinnati for the Radio Masters Sales Summit and we didn’t have a chance to connect, I’m sorry. There were too many great panels and free food so I was probably caught up in that. Let's plan on meeting at the next one.
A Smart Way To Use Social Media
(By Randy Lane) The best thing an air talent can do is share personal experiences to enrich their connections with listeners and build relationships. A perfect example is Randi Chase, the morning host of The Vinnie and Randi Show in Alberta, Canada.
Sooner Rather Than Later
(By Rick Fink) I had a conversation with a media rep who has been successfully selling radio for a little over two years. She indicated that she was renewing nearly 100% of her annual contracts, however, she was not having any luck upselling her clients.
Even As Profits Dwindle, Local News Radio Credibility Soars
A new study by Audacy, in partnership with Alter Agents, reveals that local news radio is the most credible source of information, surpassing TV, social media, and other platforms. The study also revealed detailed demographic information about the format's biggest followers.
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