Walgreens Tops Chart For Fourth Week
That's four consecutive weeks as the top radio advertiser according to Media Monitors. Walgreens placed over 57,000 ads on radio stations all over the country last week.
Nielsen Conducting Election Research For Radio
The Katz Radio Group has commissioned Nielsen to conduct the research study which will focus on the local political media landscape during the primary election season, from February to April 2016. The 12-week study is called “The Local Vote 2016” and a release from Katz says that this new data when complete will deliver "unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters."
RAB Set to Host Four Sessions at NAB Show
The Radio Advertising Bureau will present four sales and marketing sessions in Las Vegas this April. The sessions are called: Radio’s Lunch and Learn: Creating Sustainable Performance, Small & Medium Radio Markets Idea Exchange, From Surviving to Thriving in Radio Sales and Digital Strategies Exchange for Radio Workshop.
Mid-West Family Closes South Bend Deal
Broker Bob Heymann of Media Services Group tells us that Mid-West has closed on the purchase of WNSN-FM, WSBT-AM, W241AD, WZOC-FM and WHFB-FM from Gray Television. The radio stations were spun off to Mid-West at the closing of Gray's purchase of the broadcast assets of Schurz Communications. Mid-West paid $5.5 Million for the radio stations.
So Who Could And Who Would Buy Pandora?
The New York Times started the speculation that Pandora was in talks with Morgan Stanley to shop the company around. Now, Forbes takes the story to the next level and ponders, in an article written by Bobby Owsinski, who might actually purchase the company. And, he says Pandora, which has yet to consistently turn a profit, could fetch up to $2 billion in a sale.
BBC To Axe Radio And Television Divisions
The Telegraph is reporting that BBC Director-General Lord Hall will unveil what is being called the most far-reaching organizational overhaul in the BBC's 93-year history. The Telegraph reports that Hall will give a speech before Easter in which he will propose to axe the corporation’s existing channel-based structures.
Radio Is Still The Tent Pole Of The Entertainment Big Top
Singer, songwriter, and actor Jencarlos Canela makes his Hispanic Radio Conference debut to discuss radio’s impact on today’s new multi-media performers. Canela, star of the new NBC comedy Telenovela, will be appearing just days after starring as Jesus Christ in Fox’s much talked-about original live musical The Passion.
1,000 Valentine’s Cards Delivered By WRWM
Cumulus' WRWM Indianapolis and morning show, JC in the Morning, collected homemade Valentine's Day cards from listeners to take to the kids at Riley Hospital for Children. The station collected over 1,000 cards and hosted a Valentine's Day party for children in the hospital last Friday.
WNCY Sends Bonanza To St. Jude
WNCY (Y100) held it's 19th annual Y100 Country Cares For St. Jude Kids Radiothon on February 11 and 12. The final total of $274,289 was a $14,000 increase over last year. WNCY is owned by Midwest Communications in Appleton-Oshkosh Wisconsin
(SALES) When Spam Came In A Can
(By Wayne Ens) Remember when a mouse was a furry little creature and Spam came in a can? Words and meanings do change over time. It is imperative for credible radio marketing executives to understand the evolving meanings and strategies for words like branding, promotion, advertising, and marketing.
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