Beasley Media New Jersey Stations Win Big
WDHA-FM and WCTC-AM took top honors in two categories at the annual New Jersey Ad Club Jersey Awards, on June 7. WDHA-FM won “Best Radio Spot” for Oink and Moo BBQ. WCTC-AM won “Best Podcast” for The State Theatre.
From D.O.S. To C.R.O.
Heather Monahan is the Chief Revenue Officer for The Beasley Media Group. Her main responsibility is increasing revenue. Period. She's been Beasley's CRO since January 2015 -- overseeing all sales of the company's core radio, digital, and non-traditional revenue opportunities.
Does Radio Advertising Have An Impact?
In a blog called Everyone's Listening -- Radio Advertising: Driving Sales And Building Brands, on the Westwood One website, Local Ad Recall CEO Tom Meyer says his company has fielded 27 local ad recall studies involving 8,377 consumers. The research company quantifies the impact of radio advertising and measures what advertiser attributes are important to listeners.
Radio Ready For Washington’s Super Bowl
That's what Big Media is calling the Comey hearing on Capital Hill, Thursday. The fired FBI Director will appear before the Senate Intelligence Committee, and it's expected he'll take some shots at President Trump, specifically conversations they may have had about Russia hacking into the U.S Election. Here's what ABC, NPR, and SRN have all lined up for coverage...
Thank You, Jack Trout
(By Buzz Knight) Jack Trout was a giant figure in the world of branding and positioning. He recently died at the age of 82. Without him and his former partner Al Ries, there would be no such thing as “branding” and “positioning.” His influence on our thinking as marketers and strategists has been around since 1969 when he first used the term "positioning," a concept more vital today than ever.
Classic Rock 102.9 WMGK-FM Taps Legends For Veterans
Philadelphia’s WMGK-FM will broadcast the John DeBella Annual Radiothon live from in front of the National Constitution Center on Friday, June 16, 6 a.m. to 6 p.m. At the same time, the station will conduct a series of eBay auctions accessible via wmgk.com.
Innovation Rewarded In Nashville
They’re called the Innovation in Music Awards and they made their debut Tuesday night in Nashville. The awards celebrate individuals who've played a critical role in the development and advancement of the music industry. Cumulus' Mike McVay was one of the winners...
Internet Advertising Still Exploding
Internet Advertising revenue in the U.S. was $72.5B in 2016. That number is expected to reach $116.2B in 2021, according to a new report released by PwC. Mobile made up 50.5 percent of the total in 2016, up from 34.7 percent in 2015. So what does the report say about radio?
Pandora Dominates Amazon Echo Listening
And CEO Tim Westergren touted that at a music label conference, Tuesday. In fact, Pandora represents more than 40 percent of music listening on the Apple device. In a recent third party survey, according to CNET Amazon's own service, Amazon Music Unlimited, came in behind iHeartRadio, Spotify, and TuneIn.
SiriusXM Deal to Buy Pandora Diminishing
That according to The New York Post, and Pandora shares tumbled to $8.75, down nearly 8 percent Tuesday. Pandora has set a Thursday deadline to either be sold or close a sale with KKR to take on another $150 million in financing. KKR will get a Pandora board seat of that deal closes.















